![Is CRM dead in the travel industry?](https://biz-file.com/c/1709/411416-208x117.jpg?2)
Is CRM dead in the travel industry?
Craig Byren 20 Sep 2017
An experienced and talented problem solver in the business and technical arena, Craig Byren is the MD of ViaData, which develops custom business systems to meet accurately defined business requirements and specialises in travel CRM.
Byren's strengths are in systems design and data modelling, then turning abstract requirements into practical implementations. He has extensive experience in gathering business requirements, both hands-on by reviewing existing systems and databases, as well as through facilitated workshops.