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![Amanda Cromhout](https://biz-file.com/b/2110/54962.jpg?4)
Amanda Cromhout
Amanda is the founder & CEO of Truth. Amanda's extensive experience in the field of Loyalty & CRM has put Truth at the forefront of loyalty in South Africa. She enabled customer-led sales and marketing strategies across the UK, Africa, Middle East and India, at British Airways for 11 years.
She has also spearheaded the Customer (CRM) division at Woolworths, South Africa's no. 1 premium retailer.
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