The script called for a number of international celebrities, including Martin Luther King, Ray Charles, Albert Einstein, Mahatma Gandhi, footballer Nwankwu Kanu and past Miss World, Agbani Darego.
Creative had also set their hearts on using an R-Kelly music track “The world's greatest” to add contemporary appeal to the campaign. All legal clearances and rights were procured by this leading South African footage specialist, in tandem with their in-depth footage research.
Working closely with local production company Red Dot, the team of researchers delivered a potent selection of archival and more contemporary footage options for these spots, posted by Sabrina O' Sullivan post productions.
“We have an excellent network of international film researchers and specialist legal resources,” according to the company's Erna de Villiers, “and this was comprehensively tested on this project, with delivery of fully cleared Olympics footage, archival material from several specialist collections, and full music rights. We successfully dealt with several deceased estates and agents on behalf of the client as part of our end-to-end footage service, and delivered some rare footage.”
Stock Options is a full-service stock footage practitioner, offering tens of thousands of searchable local and international clips on www.stockoptions.co.za.
Special Research and Rights & Clearances are part of the company's expert services it offers to its clients.
For more info contact or call Tel 011 880-2037.
