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Jacaranda FM comes out tops for online radio audience

The Interactive Advertising Bureau (IAB) South Africa’s Industry Measurement Dashboard reveals dedicated online audiences for radio station websites in Gauteng and KwaZulu-Natal for Q2 2024.
Jacaranda FM comes out tops for online radio audience

According to the industry organisation’s audience data across the months of April through June, independent radio station Jacaranda FM garnered an impressive 5,64 million users of its website during this period, nearly one million more than its closest competitor East Coast Radio, which recorded 4.7 million page impressions during the same time.

Niche radio station sites that enjoyed high online page impressions during this period included Sepedi-, Zulu- and Tswana-language stations Thobela FM, Ukhozi FM and Motsweding FM, respectively.

Below, the biggest online radio station websites in South Africa for Q2 2024*:

South Africa’s Top Online Radio Station Sites — Q2  2024
1Jacaranda FM5,643,773
2East Coast Radio4,718,614
3Metro FM1,638,228
4RSG1,587,326
5Thobela FM340,114
6Ukhozi FM288,243
7Radio2000230,864
8SA FM152,239
9Motsweding FM144,782
10Umhobo Wenene FM134,263

*As of 16 July 2024. Note that these figures refer to radio audiences accessing the radio station websites, both to access audio and other information.

The Interactive Advertising Bureau (IAB) South Africa Measurement Dashboard is a three-year partnership with dY/dX, a digital transformation company that provides product and service design, and content and digital sales optimisation solutions. The partnership provides a standardised audience measurement currency for publishers that can be used across the South African online industry.

Access the dashboard:

The IAB Industry Measurement Dashboard is available to the media and marketing industry, with no login required. Agencies and Publishers are encouraged to access this beneficial data for measurement and reporting purposes.

Click here to view the dashboard.

29 Jul 2024 13:13

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