Esmé Smit, general manager for Media24’s local news
Esmé Smit, general manager for Media24’s local news says: “Combining the very best hyperlocal newspapers of the Helderberg region into one newspaper will offer outstanding quality to readers and unprecedented reach to advertisers, the amalgamation of the brands will ensure that both readers and advertisers benefit from a 40% market penetration weekly – the highest in the region.” Delivery to homes in Somerset West, Strand, Gordon’s Bay, Sir Lowry’s Pass, Macassar, Firgrove, Croydon, Faure, Raithby, Lwandle and Nomzamo, commences on 4 May 2022.
Boland Media, the largest print media publisher in the Western Cape region also publishes sold titles Paarl Post, Worcester Standard and Weslander, as well as free titles Eikestadnuus, Hermanus Times, Breederivier Gazette, Swartland Gazette and WeskusNuus. A digital advertising opportunity is also available.
“With a total ABC verified circulation of 147,584 weekly and bi-weekly and an estimated readership of 503,820, both local and national advertisers will continue to benefit from our significant reach combined with reader loyalty,” adds Smit.
