Meet the consumer that is driving economic growth
The core Mix 93.8 FM target audience is 35 to 55 years old (*97% of the audience is 30+ years of age), are confident yet grounded and are enjoying their lives. They are entrepreneurial (*64% are employed full time and *23% are self-employed), open to new experiences, energetic, outgoing, enjoy music and have money to spend (*84% SEM 8 - 10).
With the myriad of media options available, they only choose what they enjoy, so everything Mix 93.8 FM does is focused on winning their love and attention.
Mix 93.8 FM is strongly tied to its community and their love for the station is sincere and profound
MIX 93.8 FM is authentic, colourful and confident, just like its audience. The music (basically the “sing out loud” songs of your life), the presenter delivery, the topics that the presenters pick, the way guests are interviewed, is focused on making the station feel like a very optimistic, warm and welcoming place.
Personal, local, and reliable
The line-up includes Breakfast with Blewitt - award-winning, light-hearted, fun and hilarious - the perfect way to get you going every weekday, and Just Plain Darren featuring Darren Scott’s smooth delivery and wealth of knowledge. It’s almost impossible to fault his handling of current affairs or sports topics and listeners are aware that Darren will “Just Plain Say It Like It Is.”
These key shows are backed by many other fantastic entertainers. The chemistry and friendship between the team can be clearly felt and makes you feel like you are part of the show. No nonsense, no frills, quick wit and humour, unrivalled knowledge of music, arts and culture and great chats to keep you company.
The connection with listeners is unmatched
When a presenter believes in the quality of your brand or product and promotes it, listeners take notice.
The expanding influence of Mix 93.8 FM is testament to the power of musical nostalgia: the extraordinary emotional hold that the songs we hear when we are young have on us when we are older. Everyone loves the music they grew up with. Even if you’ve heard a song a thousand times, there is something special about hearing it on the radio. That combination of comfort and the occasional surprise, and you just sitting back and experiencing it, that is what the Mix 93.8 FM listener is looking for.
Advertisers: We want you to be a part of our success story
We relate to you. We understand you. We are like you. #AddMixToYourMix.
For more information, or to get in touch, please visit our website.
*FGI, BRC, BrandMapp.
