This came as the crowning achievement at the end of a (virtual) ceremony that saw Joe Public United being awarded across five categories, together with their client, Chicken Licken.
Every year, the Ciclope Africa Festival showcases the continent’s best in film craft across a broad spectrum of film formats, including commercials, short films and music videos. This year’s show saw the Chicken Licken brand emerge as a regular jury favourite in the categories of ‘Direction (90” and under)’, ‘Casting’ (both for Everyone’s Talking About It) and ‘Direction (91” to 180”)’, ‘Production Design’ and ‘Styling and Costume Design’ (for Thato the Time Traveller).
| Category | Title | Production Company | Advertising Agency | Client | Director |
| Casting | Chicken Licken – Everyone is Talking About It | Giant Films | Joe Public United | Chicken Licken | Karien Cherry |
| Direction – 90 Seconds And Under | Chicken Licken – Everyone is Talking About It | Giant Films | Joe Public United | Chicken Licken | Karien Cherry |
| Direction – 91 To 180 Seconds | Chicken Licken – Thato the Time Traveller | They | Joe Public United | Chicken Licken | Alan Irvin |
| Production Design | Chicken Licken – Thato the Time Traveller | They | Joe Public United | Chicken Licken | Alan Irvin |
| Styling and Costume Design | Chicken Licken – Thato the Time Traveller | They | Joe Public United | Chicken Licken | Alan Irvin |
The show’s award selections were made after two rounds of online judging, followed by a video conference setting, in which the final winners were decided by the top producers and creatives who comprised this year’s panel.
The brand communications agency is honoured to be recognised amongst some of the top film houses on the continent and views this as an affirmation of the success of a conscious drive to focus on excellence in film craft and emotive storytelling for their clients. Part of this drive is to demonstrate to clients the value that producing creative films of the international award-winning standard can contribute to the growth of their brands.
“Being judged as the top agency for the second year running is an incredible honour. We are especially pleased to have achieved this through wins across a variety of categories because it mirrors the continuous work we put into honing all aspects of our creative product. At the same time we’re always mindful that it’s through the trust placed in us by clients like Chicken Licken who recognise the power of creativity in growing their brands that enables us to do what we do best,” says Xolisa Dyeshana, chief creative officer, Joe Public.
