Global Citizen, an international movement of engaged young people who are harnessing their collective voice to end extreme poverty by 2030, has established a new programme designed to discover, support and empower young Global Citizens of exceptional drive, talent and ability throughout South Africa.
The fellowship programme, which was launched on 5 March, is an initiative of the recently formed regional branch of the movement, Global Citizen Africa, which is based in Johannesburg. This was set up at the beginning of the year following the overwhelming success of Global Citizen Festival: Mandela 100 in December last year, the first Global Citizen event on African soil. Over 5.65 million actions led to 60 commitments and announcements worth R104 billion, set to affect the lives of 121 million people. $2.6 billion of these commitments are the direct result of Global Citizen campaigns.
Over the past six years, the Global Citizen movement has become a dynamic force for social change, recording 26 million content engagements every month. As a direct result of its events and campaigns, 16 million actions have been taken and commitments to the value to USD37 billion have been made, which will ultimately impact on the lives of 2.25 billion people.
In South Africa, Lesotho and Swaziland, 5.64 million actions have been taken since Global Citizen made its debut on the continent last year. Global Citizen Africa intends to build up to 1.5 million engagements a month by 2021, to secure at least ZAR15 billion by that date, to leverage a further ZAR100 million in corporate and philanthropic investments, and to unleash the creative potential of 50 young people through the fellowship programme, enabling them to have a direct impact on their communities in their chosen fields.
Using the movement’s digital platforms, including its website and mobile app, young Global Citizens are able to learn about the causes of extreme poverty, take action on those issues, and earn rewards in the form of tickets to major music concerts, sports events and much more. In this way, they become active members of a global community committed to facilitating real and lasting socio-economic change.
Following commitments made at the Mandela 100 festival, the fellowship programme is funded by American actor and filmmaker, Tyler Perry, and administered through BeyGOOD, a New York City-based foundation established by Beyoncé, in 2010. It will provide for between 10 and 15 young people to serve paid, year-long fellowships with the organisation, each focusing on one of Global Citizen’s four pillars of activity: creative, campaigns, rewards and marketing.
The programme hopes to alleviate the high unemployment rate among young people in South Africa. Fellows will be immersed in the use of digital technology for social change, storytelling tactics that shift attitudes, and the process of building lasting professional relationships. The programme will also help to create an in-depth understanding of the role that innovation has to play in a constantly changing world.
The five-phase curriculum will see each Fellow allocated a supervisor from the Global Citizen Africa team, who will manage and support him or her during day-to-day activities. The organisation will also bring together leaders from entertainment, business, government and civil society to provide personalised mentorship and to help the Fellows realise their inherent ability to become global agents of change.
The first four phases of the programme will cover leadership, advocacy, international development, and global citizenship. Participants will take part in a series of masterclasses and educational field trips designed to help them develop into value-based, community-driven leaders.
The final phase of the programme will provide Fellows with the skills and resources needed to help them secure work after completing the fellowship programme, and give them the best possible chance of achieving both their personal and broader social goals.
To top it all off, Fellows who have demonstrated exceptional potential will be given a once-in-a-lifetime opportunity to travel to New York City in September 2019. There they will experience the iconic Global Citizen Festival, which takes place in Central Park every year, and work with the international Global Citizen team.
The Global Citizen Fellowship Program powered by BeyGOOD will give talented young people in South Africa the opportunity to experience and learn from this unique movement.
For further information about the Global Citizen movement, visit www.globalcitizen.org/fellows.
About Global Citizen
Since the first Global Citizen Festival in New York in 2012, Global Citizen has grown into one of the largest, most visible platforms for young people around the world calling on world leaders to honour their responsibilities in achieving the United Nations Sustainable Development Goals and ending extreme poverty by 2030. Global Citizens have generated commitments and policy announcements from leaders valued at over $37.9 billion that are set to affect the lives of more than 2.25 billion people. The organisation has taken its action-based model to Australia, India, the United Kingdom, Germany, Belgium, and Canada, and created a platform for activists to learn about the issues they care most about, take action, and earn rewards for doing so.
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Letlhogonolo Ngwato
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