Iconic brand Savanna, has brought another first to South Africa by launching a special release rum-flavoured cider – Savanna Blackbeard. The offering is set to fortify Savanna’s position as a game changer as it continues to push boundaries with innovative flavour profiles.
Packaging specialists, Just Design, were tasked to bring the story of Blackbeard to life on-pack. The design team began their own journey by diving into the world of pirates, drawing inspiration from scroll-work, maps and legends. The result, a unique visual depiction of Blackbeard himself built around the Savanna lock-up. Illustration house ‘Tulips & Chimneys’ worked with the team on the final illustration, detailing within the beard mythical creatures and dark oceans, adding mystery to the story of the never-ending odyssey to keep the golden elixir a secret and only for the chosen.
Recently launched, the response to Savanna Blackbeard has been extremely positive. Look out for it now at leading outlets.
About Just Design
For over fifteen years, Just Design has proven time and again that good thinking leads to great creative. With a national footprint and accounts across Africa, Middle East and Europe, they are the strategic design and innovation partners for many blue-chip clients and global brands, and are one of South Africa’s leading Future’s, Strategy and Design agencies.
About Savanna
Savanna is South Africa’s premium unconventional cider. With its quirky humour and left-field take on the world, it has won the hearts and loyalty of South Africans. The original Dry Cider is flanked by Light, which is lower in alcohol, and Loco with a leedle fresh tequila flavour. It’s always been known as an idiosyncratic brand and lives up to its legacy with this latest launch.
