Jordan Wallace, Gorilla CEO, said, "We're so excited by the future of mobile in South Africa, and the platforms and tools that are emerging are just increasing the opportunity and potential to tell rich, engaging stories. Some of our shortlisted campaigns are not just mobile-first, they're mobile only, and we need to tip our hat to brave clients that trust us to experiment and innovate in the space. These nominations reward that faith in us."
"A lot of hard work went into these campaigns, and it's amazing to be recognised. The Smarties are one of our focus award programmes for the year, and with the ceremony taking place during Loeries week, it's a great showcase for brands doing effective and innovative work in mobile. We're excited to convert shortlisted entries into wins," said Michelle McEwan, Gorilla's Managing Director.
Gorilla's list of 20 nominations include:
Brand Awareness
#YouGottaDry for Unilever/Axe
#1Team1Nation for Unilever/Shield and Vaseline
Beat Your Monster Craving for R&R Ice Cream/King Cone
Cross-Media/Cross-Mobile Integration
#YouGottaDry for Unilever/Axe
#1Team1Nation for Unilever/Shield and Vaseline Innovation
Together for Unilever/Axe
Beat Your Monster Craving for R&R Ice Cream/King Cone
Lead Generation
MotionSense, for Unilever/Shield
Beat Your Monster Craving for R&R Ice Cream/King Cone
Location-based
Together for Unilever/Axe
Beat Your Monster Craving for R&R Ice Cream/King Cone
Messaging
Beat Your Monster Craving for R&R Ice Cream/King Cone
Mobile Social
#YouGottaDry for Unilever/Axe
Love Notes Unilever/Lux Together for Unilever/Axe
Beat Your Monster Craving for R&R Ice Cream/King Cone
Mobile Video
#YouGottaDry for Unilever/Axe
Product/Services Launch
MotionSense for Unilever/Shield
#YouGottaDry for Unilever/Axe
Tablet Campaign
MotionSense for Unilever/Shield
The Smarties Awards Ceremony will be held in Durban on 19 August 2016.
