"Through this partnership, our advertisers will be afforded a unique opportunity to speak to new, high value consumers with long purchase consideration and many repeat visits," says Gustav Goosen, CEO of The SpaceStation. "We are thrilled to have Property24 on board to extend and diversify our portfolio of premium brands."
Says JP Farinha, CEO of Property24, "We look forward to working with The SpaceStation, and opening up new and exciting opportunities for advertisers."
Independent research and marketing consultancy, imagineNATION Alliance, recently conducted research into consumer understanding of online tools available for the property search process and found the following:
- Of the 646 respondents, 80% of consumers are choosing online as their primary way of searching for property. 63% of people said that they prefer using property portals than estate agent or other property websites or newspapers, showing how dramatically technology has influenced the entire process of purchasing a new property for consumers.
- Property24.com was seen to be the best property portal by nearly 60% of respondents.
For more information about Property24 go to www.thespacestation.co.za. The SpaceStation are also available on LinkedIn and on Twitter via @SpaceStationZA.
About The SpaceStation:
The SpaceStation is the largest premium display advertising sales house in sub-Saharan Africa.
A Naspers'-led digital media sales company in Africa, through an innovative partnership between 24.com and DStv Media Sales, The SpaceStation is able to offer clients - whether advertisers or media planners - an effective, single point of access to the biggest online and mobile portals in Africa.
Their full service team of more than 40 staff offer creative, customised, innovative and engaging advertising solutions to strategically targeted audiences across a range of premium digital platforms including web, mobile, app, email and interactive TV. This provides the opportunities for powerful cross platform and multi-channel integration of campaigns.
With over 24 million International and 13 million South African Unique Browsers each month, The SpaceStation exclusively represents more than 50 of Africa's favourite websites, mobi-sites and mobile apps, affording their clients unrivalled, strategic and competitive access to Africa's online population.
For more information, visit www.thespacestation.co.za
