The 2024 Assegai Awards celebrated the pinnacle of creativity, innovation, and excellence in South Africa’s marketing industry, shining a spotlight on individuals and teams who push boundaries to connect brands with audiences. Among the stars of the night was Dylan Samuel, lead digital specialist at Penquin, who was honoured as the Young Direct Marketer of the Year, a coveted title recognising emerging talent in direct marketing. 26 Nov 2024 Read more The Assegai Awards 2024 once again celebrated excellence in integrated marketing, providing a platform for innovative thinkers to shine. This year’s revamped Student Category was one of the highlights of the event, showcasing the incredible potential of South Africa’s future marketing leaders. 25 Nov 2024 Read more The Assegai Integrated Marketing Awards, in conjunction with the IAS (Independent Agency Search and Selection) is proud to announce Ogilvy as the winner of the IAS Agency Credentials Award for 2024. The standard of entries was exceptionally high with both Ogilvy and Boomtown being ranked in the prestigious Assegai gold category and Ogilvy being best in show with an almost perfect score. 21 Nov 2024 Read more The Assegai Awards 2024 dazzled The Venue at Melrose Arch on Thursday, bringing together South Africa’s direct marketing elite in a night filled with celebration, recognition, and inspiration. This year's event showcased a diverse range of winners, with both major agencies and emerging players claiming the highly sought-after Gold awards across multiple categories. 15 Nov 2024 Read more The Assegai Awards are thrilled to announce the finalists for the 2024 edition of the prestigious integrated marketing awards. These accolades recognise outstanding achievements in integrated marketing and communication, celebrating creativity, innovation, and results-driven campaigns across various categories. 8 Oct 2024 Read more The Assegai Awards, South Africa's premier showcase of integrated marketing excellence, is excited to announce an extension for entries to the 2024 competition. Mark your calendars: the new deadline is Thursday, 12 September 2024, at the close of business. 10 Sep 2024 Read more To all our creative minds, agencies, and industry trailblazers – we've got some fantastic news for you! Due to an overwhelming response and a surge of outstanding entries, we are thrilled to announce that the deadline for submissions to the Assegai Awards 2024 has been extended. 2 Sep 2024 Read more In an exciting development for the South African marketing and advertising industry, the prestigious Echo Awards have partnered with the Direct Marketing Association of South Africa (DMASA) and the Assegai Awards. This strategic alliance marks a significant milestone, providing South African agencies, brands, and creatives with an unparalleled opportunity to compete on a global stage. 27 Aug 2024 Read more Attention all creative agencies and marketing professionals! Time is running out, with only 10 days left to submit your best work for the Assegai Awards 2024. The deadline for entries is Friday, 30 August 2024, at midnight. 21 Aug 2024 Read more A panel of respected judges will review all Credentials Award entries, which will consist of the agency’s written credentials document as well as the agency culture. 16 Aug 2024 Read more We are thrilled to announce the esteemed judging panel for the Assegai Awards 2024! This year’s panel brings together industry leaders and experts who will evaluate and celebrate the finest in marketing and advertising. 6 Aug 2024 Read more Agency credentials are so important, and we chose to focus attention on the IAS Credentials Award because we want agencies to understand just how valuable they are. We selected the Assegai Awards to host the IAS Credentials Award because they have a range of marketers on their judging panel. It was vital that agency credentials be judged by marketers and not by other agencies, as some awards are. 31 Jul 2024 Read more Calling all marketers, advertisers, and creative minds! The prestigious Assegai Awards 2024 are fast approaching, and it's time to showcase your best work. With entries closing on Friday, 30 August 2024, there's no time to waste. Start preparing your winning entries now to join the ranks of South Africa's most innovative and impactful marketing campaigns. 11 Jul 2024 Read more Everybody loves an award – and winning agencies almost always get a second look. However, writes Johanna McDowell, CEO of the Independent Agency Search and Selection Company (IAS), what they’re really looking for is grit - credentials that outshine trophies. 26 Jun 2024 Read more We are thrilled to announce an exciting new addition to the Assegai Awards for 2024. In response to numerous requests from our valued community, we are introducing a new entry category: Influencer Marketing. This eagerly awaited category will be open for submissions starting from 30 June 2024. 13 Jun 2024 Read more It’s that time of year again, when agencies get an opportunity to shine up their credentials and polish their presentation to marketers waiting to be impressed. But, says Johanna McDowell, Independent Agency Search and Selection Company (IAS) CEO and Scopen partner, make sure there’s more substance than shine... 3 Jun 2024 Read more Standing out from the crowd is essential in the dynamic and ever-evolving marketing world. As brands vie for consumers' attention in an increasingly competitive landscape, the need to deliver impactful, memorable campaigns has never been greater. Enter the Assegai Awards – South Africa's premier celebration of direct marketing effectiveness. But why should you enter? Here are compelling reasons why participation in the Assegai Awards 2024 is a must for marketing professionals: 8 May 2024 Read more We are thrilled to announce that the entry season for the prestigious Assegai Awards has officially opened as of 2 April 2024! It's time to showcase your exceptional achievements in the field of marketing, advertising, and communication. 8 Apr 2024 Read more As the digital landscape continues to evolve and innovate, recognising excellence in marketing and advertising becomes increasingly paramount. The Assegai Awards, renowned for celebrating outstanding achievements in the industry, are back for another exciting season in 2024. 27 Mar 2024 Read more The Direct Marketing Association of Southern Africa (DMASA) is aware of recent statements by the Information Regulator (IR) regarding telemarketing decisions. DMASA will study this decision and act in the interest of its members. 1 Mar 2024 Read more Established in 1998 by the DMASA, The Assegai Awards serve as a prominent event to recognise outstanding achievements in direct marketing. More than just an accolade, the awards also provide a valuable networking platform for industry professionals. 29 Feb 2024 Read more The Assegai Awards proudly announces ICONAF as its platinum sponsor for the highly anticipated 2024 edition. With a focus on innovation and ingenuity, ICONAF’S partnership with the Assegai Awards promise to ignite new levels of creativity and excellence in the realm of direct marketing. 16 Feb 2024 Read more The Assegai Awards, a prestigious event that celebrates excellence in direct marketing, is set to embark on an exciting journey in 2024. With a comprehensive year-long program and increased interactions with stakeholders, this year's Assegai Awards promises to be a remarkable and memorable experience for everyone involved. Let's explore the key highlights and what to expect from this highly anticipated Assegai Awards 2024 season. 7 Feb 2024 Read more Thanking our incredible sponsors for an extraordinary 2023 season! 21 Nov 2023 Read more The Assegai Integrated Marketing Awards, in conjunction with the IAS (Independent Agency Search and Selection) is proud to announce that two entrants of the IAS Agency Credentials Award achieved the prestigious gold award, namely Ogilvy, and Saatchi & Saatchi. 13 Nov 2023 Read more The highly anticipated Assegai Awards 2023 is just around the corner, 9 November 2023 and it's time for all agency and company finalists to secure their tickets for this prestigious event. As marketing professionals gear up for an evening filled with excitement and celebration, the Assegai Awards promises to recognise and honour outstanding achievements in the ever-evolving world of marketing. So, mark your calendars and get ready to mingle with industry leaders, innovators, and creative minds! 2 Nov 2023 Read more The Assegai Awards Gala has always been an extraordinary celebration of excellence in marketing and advertising. This year, we promise to set the bar even higher, making it an event that you simply cannot afford to miss. With the anticipation buzzing in the air, this sizzler of an evening will be overflowing with inspiration, recognition, and the joy of celebrating your remarkable achievements. 27 Oct 2023 Read more The Assegai Awards 2023 season has witnessed an overwhelming response, with talented agencies and companies from different corners of the marketing landscape coming together to showcase their brilliance. The judging panel, consisting of industry experts and luminaries, meticulously evaluated each submission, focusing on creativity strategic excellence, and ROI. 11 Oct 2023 Read more As the clock counts down to the much-anticipated D Day, Thursday, 14 September 2023, the prestigious Assegai Awards are set to recognise and celebrate the best in marketing and advertising excellence. With only a few hours remaining before entries close at midnight, now is the perfect time to showcase your innovative ideas and campaigns. Don't miss this incredible opportunity to gain recognition for your outstanding work! 14 Sep 2023 Read more The highly anticipated Assegai Awards 2023 are just around the corner, and we have some thrilling news to share with all the talented marketers and creative minds out there. The final deadline for submissions has been extended until 14 September 2023. Yes, you read that right! This is the final extension, giving you more time to showcase your groundbreaking campaigns and be a part of this prestigious event. So, gather your ideas, polish your entries, and get ready to shine! 8 Sep 2023 Read more In an exciting update for all agencies and companies eager to showcase their achievements in the realm of marketing and advertising, Assegai Awards 2023 has decided to extend the entry deadline to 8 September 2023. This extension offers a fresh opportunity for participants to submit their outstanding campaigns and initiatives. 30 Aug 2023 Read more Are you an agency or company that has executed outstanding marketing campaigns over the past year? If so, it's time to shine and get your achievements recognised by industry experts. 14 Aug 2023 Read more The prestigious Assegai Awards, known for recognising excellence in the world of marketing and advertising, are just one month away. With the deadline for entries approaching, it's time to gear up and submit your campaigns to stand a chance of becoming a winner. This article will explore the significance of the Assegai Awards, provide insights on crafting a winning campaign, and encourage aspiring marketers to seize this incredible opportunity. 27 Jul 2023 Read more As the digital landscape continues to evolve at an unprecedented pace, it is crucial for marketing professionals to showcase their exceptional skills and innovative campaigns. The Assegai Awards 2023 provides a prestigious platform for you to shine a spotlight on your exceptional work. We invite you to become part of this esteemed event and register your entries for a chance to be recognised as a leader in the industry. 18 Jul 2023 Read more It's that time of year again when agencies get an opportunity to shine up their credentials and polish their presentation to marketers waiting to be impressed. But, says Johanna McDowell, Independent Agency Search & Selection Company (IAS) CEO and Scopen partner, make sure there's more substance than shine... 17 Jul 2023 Read more Everybody loves an award - and winning agencies almost always get a second look. However, Johanna McDowell, CEO of the Independent Agency Search and Selection Company (IAS), writes that they're looking for grit - credentials that outshine trophies. 23 Jun 2023 Read more The Assegai Awards 2023 should be considered by anyone who seeks to be recognised and rewarded for their exceptional work in the digital realm. 8 Jun 2023 Read more As the call goes out for entries to the 2023 Assegai Awards - incorporating the IAS Agency Credentials Award - agencies can look forward to new opportunities to showcase their credentials and talent to a panel of marketers leading up to the main event. 22 May 2023 Read more The Assegai Integrated Marketing Awards continue their drive to appeal to a wider audience with the news that award entries can now be submitted according to business sectors. 17 May 2023 Read more The Assegai Awards 2023 season is an exciting opportunity for businesses and agencies to showcase their marketing prowess and creativity. 18 Apr 2023 Read more We are excited to announce that the 2023 season of the Assegai Awards will open on 11 April for entries! 6 Apr 2023 Read more The Assegai Awards 2023 is proud to announce its refreshed look, which celebrates the spirit of innovation and excellence in the digital marketing industry. 3 Apr 2023 Read more The night sparkled with winners and capping it all was Ogilvy sweeping the floor with 18 Gold Awards at the 2022 Assegai Integrated & Direct Marketing Awards. 11 Nov 2022 Read more There's just one week to go until South Africa's Assegai Direct & Integrated Marketing Awards take centre stage at The Venue in Melrose Arch, Johannesburg, on 10 November 2022. 3 Nov 2022 Read more The Direct Marketing Association of SA (DMASA) is thrilled by the outstanding support the Assegai Awards 2022 edition has received from the Integrated and Direct Marketing (IDM) community. 7 Oct 2022 Read more The unmissable Assegai Awards are set to become even more unforgettable as the Direct Marketing Association of SA (DMASA) unveils its new look Assegai Awards Trophy for the 2022 season and announces that the erstwhile paper certificates of all silver, bronze, and leader award winners will, in 2022, be replaced with trophies. 15 Sep 2022 Read more A panel of respected judges will review all Credentials Award entries, which will consist of the agency's written credentials document as well as the agency culture reel - within the various agency discipline types e.g. creative, digital, PR, media and design. 12 Sep 2022 Read more The deadline date for all entries for this year's Assegai Integrated Marketing Awards is set for Friday, 16 September 2022 close of business. 8 Sep 2022 Read more In a 2018 article in AdAge, MediaLink chairman and CEO Michael Kassan was quoted as saying: "Nobody has a crystal ball and nobody can say the agency of the future will be this way or that way. But what we can say is that there has to be a true willingness for the agency of the future to be more adaptive and reflective of clients' needs. Only the ones who can adapt will survive." 5 Sep 2022 Read more The closing date for Assegai Integrated Marketing Awards entries for 2022 has been shifted to Wednesday, 7 September 2022. 2 Sep 2022 Read more Every integrated and direct marketing (IDM) specialist worth their salt should this week be pencilling in the date of 31 August 2022. 31 Aug 2022 Read more Credentials. Bona fides. Street cred. No matter which way you look at it, what the mind conjures up is no single attribute. It's the whole package - the attitude, the appearance, the swagger. So it is with agency credentials, writes Johanna McDowell, CEO of the Independent Agency Search and Selection Company (IAS). 30 Aug 2022 Read more The Assegai Integrated Marketing Awards in conjunction with the IAS introduced a new award category into the 2016 awards programme - the IAS Agency Credentials Award. The award received some interest with entries in 2016 and the first winner announced that year, being Promise agency. 19 Aug 2022 Read more This year's Assegai Integrated Marketing Awards will field the biggest ever complement of local and international judging talent. 18 Aug 2022 Read more Wednesday, 31 August 2022 is the cut-off date for new entries to be submitted for the Assegai Integrated Marketing Awards. 17 Aug 2022 Read more As temperatures drop around South Africa this winter, the number of reasons to enter the country's premier integrated and direct marketing (IDM) awards just seems to go up, up, up! 20 Jul 2022 Read more South Africa's Assegai Awards and America's almost one-century-old Echo Awards are pooling their combined multi-decade expertise to ensure an unforgettable Assegai Awards experience in 2022. 30 Jun 2022 Read more The Assegai Integrated Marketing Awards of the Direct Marketing Association of South Africa (DMASA) continue their drive to appeal to a wider audience with the news that award entries can now be submitted according to business sectors. 2 Jun 2022 Read more The Dragonfly Agency, South Africa, a leading Cape Town-based marketing and direct mail agency, has secured the Silver sponsor slot for the Assegai Awards. 24 May 2022 Read more The Direct Marketing Association of SA (DMASA) says its Assegai Direct and Integrated Marketing Awards now have a major international partner in the form of the Echo Awards of the US Association of National Advertising (ANA). 9 May 2022 Read more Winners of the IAS Agency Credentials Award for 2021 include Gorilla, Hill+Knowlton Strategies and Mark1 who achieved Bronze Awards. Penquin follows with Leader Award. 18 Nov 2021 Read more Nando's SA scooped the top Nkosi Award at the Assegai Direct and Integrated Marketing Awards held on Thursday evening, 11 November 2021, at The Venue in Melrose Arch, Johannesburg. 15 Nov 2021 Read more Tickets sales for the Assegai Direct and Integrated Marketing Awards' Gala are selling fast, says the Direct Marketing Association of SA (DMASA). 4 Nov 2021 Read more The Direct Marketing Association of SA (DMASA) is extending a public thank you to all of our judges who devoted their time and considerable expertise to the evaluation of the 2021 crop of Assegai Integrated Marketing Awards entries. 15 Oct 2021 Read more The Direct Marketing Association of SA (DMASA) has published a complete list of over 100 finalists in the running for dozens of Assegai Direct and Integrated Marketing Awards. 13 Oct 2021 Read more The Direct Marketing Association of SA (DMASA) says one-quarter of entries received thus far for the Assegai Direct and Integrated Marketing Awards are from first-time entrants. 9 Sep 2021 Read more The DMASA's Assegai Integrated Marketing Awards has been an anticipated event in the marketing landscape for two decades. The extensive list of highly revered judges is what makes an Assegai Award a credible and noteworthy achievement in the industry. 3 Sep 2021 Read more There's still time to submit your best integrated marketing campaigns for the prestigious 2021 Assegai Awards! The entries deadline for the DMASA Assegai Integrated Marketing Awards has been extended to midnight on 15 September 2021. 30 Aug 2021 Read more In a 2018 article in AdAge, MediaLink chairman and CEO Michael Kassan was quoted as saying: "Nobody has a crystal ball and nobody can say the agency of the future will be this way or that way. But what we can say is that there has to be a true willingness for the agency of the future to be more adaptive and reflective of clients' needs. Only the ones who can adapt will survive." 27 Aug 2021 Read more South Africa's Direct Marketing Association (DMASA) has secured a major coup for the country's standing as a global direct and integrated marketing industry leader. Three top international judges are joining the Assegai Integrated Marketing Awards' judging panel. 24 Aug 2021 Read more Credentials. Bona fides. Street cred. No matter which way you look at it, what the mind conjures up is no single attribute. It's the whole package - the attitude, the appearance, the swagger. So it is with agency credentials, writes Johanna McDowell, CEO of the Independent Agency Search and Selection Company (IAS). 20 Aug 2021 Read more The Assegai Integrated Marketing Awards, in conjunction with the IAS, introduced a new award category into the 2016 awards programme: the IAS Agency Credentials Award. The award received some interest with entries in 2016 and the first winner announced that year, being Promise Agency. 11 Aug 2021 Read more The official launch of the Direct Marketing Association of South Africa's (DMASA) latest membership innovation. The DMASA has now introduced an individual membership category to cater for a growing segment of direct and integrated marketing professionals. 3 Aug 2021 Read more Members of the Direct Marketing Association of SA (DMASA) have access to a handy online toolkit that enables them to build and maintain their own compliance framework as required in terms of Regulation 4 of the Protection of Personal Information Act (POPIA). 22 Jul 2021 Read more The Direct Marketing Association of SA (DMASA) and Weavind Online have collaborated on a new range of short online courses focused on bringing anyone up to speed on the Protection of Personal Information Act (PoPIA), no matter their background or qualifications. 16 Jul 2021 Read more The Direct Marketing Association of SA (DMASA) says its Assegai Awards entry season and there are 45 days to go before entries close. 15 Jul 2021 Read more The Direct Marketing Association of SA (DMASA) says there are more than enough reasons for local marketers to enter the country's premier integrated marketing awards. 1 Jun 2021 Read more The Assegai Awards survey results are in. Thank you for participating! 18 May 2021 Read more The Assegai Awards has secured the backing of Blue Label Data solutions. 26 Oct 2020 Read more South Africa's leading digital bank, TymeBank, has secured the coveted headline sponsor slot for the Assegai Awards. 23 Oct 2020 Read more The Direct Marketing Association of SA (DMASA) has published a complete list of over 130 finalists in the running for dozens of Assegai Direct and Integrated Marketing Awards. 15 Oct 2020 Read more A panel of respected judges will review all Credentials Award entries, which will consist of the agency's written credentials document as well as the agency culture reel - within the various agency discipline types, e.g. creative, digital, PR, media and design in South Africa. 6 Oct 2020 Read more In a 2018 article in AdAge, MediaLink chairman and CEO Michael Kassan was quoted as saying: "Nobody has a crystal ball and nobody can say the agency of the future will be this way or that way. But what we can say is that there has to be a true willingness for the agency of the future to be more adaptive and reflective of clients' needs. Only the ones who can adapt will survive." 7 Sep 2020 Read more Credentials. Bona fides. Street cred. No matter which way you look at it, what the mind conjures up is no single attribute. It's the whole package - the attitude, the appearance, the swagger. So it is with agency credentials, writes Johanna McDowell, CEO of the Independent Agency Search and Selection Company (IAS). 31 Aug 2020 Read more There's still time to submit your best integrated marketing campaigns for the prestigious 2020 Assegai Awards! The deadline for the DMASA Assegai Integrated Marketing Awards has been extended to midnight on 11 September 2020. 27 Aug 2020 Read more Data breaches are the industrial incidents of the information age and we need to find ways of eradicating them completely - Rogue elements will pursue data to enrich themselves, and in so doing will place the jobs and livelihoods of decent citizens at risk, the DMASA exists to ensure we stay vigilant and educate business as well as individuals. Watertight policies, processes and procedures that ensure error-prone human beings, or those with evil intent are not given the space to derail our vibrant industry, says the DMASA, CEO. 25 Aug 2020 Read more The DMASA's Assegai Integrated Marketing Awards has been an anticipated event in the marketing landscape for two decades. The extensive list of highly revered judges is what makes an Assegai Award a credible and noteworthy achievement in the industry. 24 Aug 2020 Read more Entries for the Direct Marketing Association of SA (DMASA) Assegai Integrated Marketing Awards have, this year, featured submissions from beyond our borders including significant interest from Ghana, Algeria, Mozambique and Botswana. 7 Aug 2020 Read more The DMASA creates another, after the DNC (Do not contact database) that has protected both consumers and business for over five years. The DPCP meets the more stringent sections of POPIA and helps business navigate the path of corporeal compliance. An Africa first innovative initiative. 13 Jul 2020 Read more When the world stops, marketing continues. 17 Jun 2020 Read more The Direct Marketing Association of South Africa (DMASA) is pleased to announce that the Assegai Awards for 2020 are open for entry. 11 Jun 2020 Read more The finalists of the 2019 Assegai Awards have been revealed, and the winners will be announced on Thursday, 7 November, at the Annual Awards Gala Evening. 14 Oct 2019 Read more There's still time to submit your best integrated marketing campaigns! The deadline for the DMASA Assegai Integrated Marketing Awards has been extended to midnight Tuesday, 10 September 2019. 22 Aug 2019 Read more The Oscars, the Emmys, the Loeries - every industry has its annual awards ceremony to reward those who achieve excellence. These award ceremonies also light the way forward. 6 Aug 2019 Read more Everyone wants to be numbered in the company of winners. Now is your chance to stake your claim as an award-winning marketer, someone who clients will trust to take their brands to the next level. 18 Jun 2019 Read more Get the recognition you deserve for your excellence in direct marketing. Entries for the 2019 Assegai Awards are now open. 12 Jun 2019 Read more Join us at our annual Assegai Awards 2018 ceremony on 8 November 2018. 2 Nov 2018 Read more Thank you for your time and expertise in offering invaluable insight and focus to each entry this year. The Assegai Committee and its head, Mr Warren Moss send their heartfelt thanks. 25 Oct 2018 Read more The DMASA Assegai Integrated Marketing Awards is pleased to announce the 2018 finalists. 23 Oct 2018 Read more Make a point of entering the Assegai Awards 2018. You still have a week to put your entries together. The deadline for the 2018 Assegai Integrated Marketing Awards closes at midnight on Tuesday, 25 September - be a part of the action in 2018 - enter now! 17 Sep 2018 Read more The DMASA's Assegai Integrated Marketing Awards have been a part of the marketing landscape for almost two decades now and continue to recognise the incredible creativity of local designers and to challenge the perception of direct marketing in South Africa. 13 Sep 2018 Read more Everyone wants to be part of a winning team
An opportunity to attract new business and to network
Let your customers know you've been considered worthy to be a finalist for an Assegai Award 4 Sep 2018 Read more The DMASA is pleased to announce that the Assegai Awards 2018 entries deadline has been extended to the 25th September 2018. 27 Aug 2018 Read more The Direct Marketing Association of Southern Africa (DMASA) announced late last year that Alastair Tempest, the COO since 2012, has resigned in order to pursue other interests. 30 Jan 2015 Read more |
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