The 2024 Prism Awards marked an important milestone for Brand Influence, which took home its first-ever bronze award. Recognised for our role in introducing Prime Hydration Energy Drink to the South African market, this accolade for the launch of a new product highlights our innovative approach to influencer marketing and our unique storytelling methodology to drive authentic influence in the public relations landscape. 26 Sep 2024 Read more At Brand Influence, we've refined the art of authentic, large-scale influencer marketing for over 14 years, leveraging the power of social proof. With a meticulously built database of more than 250,000 nano and micro-influencers across our dedicated community platforms – Beauty Bulletin, Brand Advisor, and Service Insider – we bring your brand into the heart of meaningful conversations. 10 Sep 2024 Read more Brand Influence, a leading South African influencer marketing agency, is thrilled to announce its nomination as a finalist for two digital campaigns at the prestigious 2024 Bookmark Awards! 18 Jul 2024 Read more The rise of the mom-fluencer in the baby space - Influencer agency shares survey report. 10 May 2024 Read moreBrand Influence, a leading South African influencer marketing agency, is sharing the results of an extensive survey targeting Gen Z's behaviour within the beauty category, as well as their interactions with beauty brands on social media. The study, conducted through the agency's B2C channel Beauty Bulletin (on both Instagram and TikTok), gathered insights from 7,000 Gen Z respondents, shedding light on the beauty purchasing behaviours and social media usage of one of the market’s most influential demographics. 6 May 2024 Read more Brand Influence, a local trailblazer in large-scale nano influencer campaigns, recently orchestrated its first-ever property-based campaign for Live Easy apartments in Gauteng! By securing 100 targeted influencers to attend Live Easy’s in-person property showcase, this collaboration marked a significant milestone in property-focused influencer marketing, bringing to light Live Easy’s affordable, stylish living spaces! The campaign cemented the #LiveEasyExperience as the ideal choice for young, ambitious individuals, and highlighted Brand Influence’s prowess with impactful service campaigns around in-person events! 8 Apr 2024 Read more Insights from Service Insider's consumer survey. 4 Mar 2024 Read more Brand Influence, a prominent influencer marketing agency known for its authentic large-scale influencer campaigns, is proudly announcing its nomination for two prestigious Marketing Association of South Africa (MASA) Awards. 12 Dec 2023 Read more Brand Influence, the trailblazing influencer marketing agency known for connecting brands with digital community of influencers, is thrilled to announce the launch of its third B2C platform, Service Insider. 9 Nov 2023 Read more Brand Influence, a prominent influencer marketing agency that focuses on authentic large-scale influence, is thrilled to announce its triumphant victory at the inaugural Shop! Awards in South Africa. 7 Nov 2023 Read more Brand Influence proudly announces the success of its first-ever activation with 1000 nano/micro influencers - the Avon #HydramaticLipstick campaign. The goal: To drive viral product awareness and create a social trend that reverberates across the digital landscape. With an electrifying nano and macro activation, the campaign generated explosive beauty buzz, creating virality within 24 hours, first on TikTok and then Instagram. This extraordinary collaboration showcases the power of influencer marketing to revolutionise the beauty industry and ignite bold conversations. 3 Jul 2023 Read more Brand Influence partnered with retail giant Checkers to unleash an electrifying influencer campaign on the Brand Advisor platform, targeting the Gen Z market. The mission was simple: Create a whirlwind of hype and excitement around Checkers becoming the official partner of Prime Hydration in South Africa. With a masterful blend of nano/micro influencers, creativity, and Gen Z-centric activations, the #DrinkPrimeWithCheckers campaign took the nation by storm, demonstrating the immense influence and buying power of Gen Z and their parents. 27 Jun 2023 Read more |
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