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IAB South Africa Press Office
The Interactive Advertising Bureau (IAB) South Africa is an independent, voluntary, non-profit association focused on growing and sustaining a vibrant and profitable digital media and marketing industry within South Africa.
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IAB South Africa announces acting CEO as Razia Pillay steps down
The Interactive Advertising Bureau South Africa (IAB South Africa) has announced that its current CEO, Razia Pillay, will step down from her role at the end of September 2024. 26 Sep 2024 Read more

Mark1 and more celebrate digital excellence at the 2024 Bookmark Awards
With its reputation as the pre-eminent awards in the digital media and marketing industry, the IAB South Africa 2024 Bookmark Awards extends its gratitude to partners of this year’s event day. 14 Aug 2024 Read more

Jacaranda FM comes out tops for online radio audience
The Interactive Advertising Bureau (IAB) South Africa’s Industry Measurement Dashboard reveals dedicated online audiences for radio station websites in Gauteng and KwaZulu-Natal for Q2 2024. 29 Jul 2024 Read more

2024 Bookmarks tickets - Don’t miss out!
Tickets are now on sale for the 2024 Bookmark Awards, the digital media and marketing industry’s most-anticipated event! Get ready to be inspired by the best of the best as we celebrate the power of digital storytelling, innovation and creativity. With the dynamic Sne Dladla as host, and the Finalists’ Showcase taking place earlier in the day, this year’s Bookmarks promises to be unforgettable. 26 Jul 2024 Read more

IAB SA’s content marketing committee relaunches as branded entertainment and content committee
  • Content marketing committee evolves to meet the current context surrounding content marketing
  • Relaunched committee calls for nominations from IAB South Africa members
 3 Jul 2024 Read more

Urgent: Shape the future of South African digital marketing
The IAB South Africa Internet Advertising Revenue Report, conducted by PwC and more commonly known as the Online AdSpend Report, is a trusted resource that offers in-depth analysis and reliable data on digital investment trends in South Africa. 30 Apr 2024 Read more

Be part of this year's IAB South Africa Internet Advertising Revenue Report
  • The annual report offers in-depth analysis and reliable data on digital investment trends in South Africa
  • The report is conducted by PwC in partnership with IAB South Africa and serves as a trusted source for the digital media and marketing industry
  • Participation will take place until 19 April 2024, with the report expected to be released in mid-July 2024 1 Mar 2024 Read more

  • IAB South Africa Bookmark Awards 2024 early bird entry extension
    The IAB South Africa Bookmark Awards has extended its early bird entries to midnight on Friday, 8 March. 28 Feb 2024 Read more

    IAB SA's new white paper: A roadmap for influencer marketing
    The time could not be more ripe for the release of Best Practices for Influencer Marketing in South Africa, a new white paper by the IAB South Africa’s Digital Influencer Marketing Committee. 21 Feb 2024 Read more

    Msizi James, 'togetherness' and more expected at this year's Bookmark Awards event
    There's only one week to go until the most-anticipated event of the year - IAB South Africa's 2022 Bookmark Awards, in partnership with DStv Media Sales. 21 Jul 2022 Read more

    Entering the 2022 Bookmark Awards is as easy as 1, 2, 3...
    With a long-running legacy of benchmarking digital excellence, The Bookmark Awards is the créme de la créme of digital marketing awards in South Africa. Each year, winning agencies, individuals and company projects not only walk away with bragging rights but their work is held up as examples to the broader industry and cited as success. 22 Apr 2022 Read more

    Bookmarks 2022 announces its jury panels
    As awards season kicks into high gear, The Bookmark Awards announces its 2022 jury panels who will evaluate and award the best of the best at the awards ceremony to be held in July. Each of this year's eight panels will be headed up by a jury chair, selected for their experience and expertise in their respective fields. 5 Apr 2022 Read more

    Source: © Marek Uliasz
    The IAB SA's 2022's State of Content Marketing in South Africa, to understand the maturity of content marketing in South Africa, is available from today. 22 Mar 2022 Read more

    IAB SA launches free Decoding Digital Content Marketing podcast series
    The IAB SA's Digital Content Marketing Committee has launched a six-part podcast series called Decoding Digital Content Marketing. Its aim? "To encourage and develop digital content marketing in South Africa as a unique, independent discipline and an effective tool for brands," says the committee's lead, and Machine_'s chief content officer, Sarah Browning-de Villiers. "This project was birthed out of the deep passion the committee has for the role of content marketing in our industry, but also to address the pervasive lack of understanding of this strategic discipline within our industry, and how it differs from other marketing approaches." 6 Oct 2021 Read more

    Online Audience Measurement partner: IAB SA invites industry members to tender
    The IAB SA Executive Board and the IAB SA Future of Measurement Committee have officially extended an invitation to industry members to tender for the role of their official online audience measurement partner. The chosen provider will furnish the IAB SA with web and application measurement services to create a "single currency" which will be used as a benchmark that all industry stakeholders can trust and reference, 30 Sep 2021 Read more

    New research: South African online audience news consumption and behaviour report
    The IAB SA Research Council is committed to developing research and insights to enhance the digital media and marketing landscape in South Africa. 26 Aug 2021 Read more

    IAB Front Row 2021 winners announced
    The IAB SA was thrilled to announce the winners of the 2021 Front Row programme at the #Bookmarks2021 Virtual Awards Showcase that took place on 29 July. 5 Aug 2021 Read more

    Anticipation builds ahead of the IAB Bookmark Awards 2021! Watch, enter or win
    In celebrating 13 years of Moving the Industry Forward, which is this year's theme, the IAB Bookmarks has collaborated with 13 advertising experts to share some of the innovations and insights that have contributed to the success of digital marketing excellence. The video, launched on digital channels, provides interesting learning on how the creative marketing industry has navigated, cultivated and developed a marketing mix which has, through various campaigns, built impact for various brands and its consumers. 22 Jul 2021 Read more

    IAB SA calls on young, black, digital media and marketing students to enter the career-making Front Row 2021
    The Interactive Advertising Bureau SA is proud to launch the second annual IAB Front Row initiative. Designed to give budding black creative students, entrepreneurs, and agency interns much needed access to an array of industry resources and insiders, the programme plays a crucial role in the IAB SA's commitment to galvanising transformation in the industry. 13 Jul 2021 Read more

    Media titan Selae Thobakgale to host the upcoming IAB Bookmark Awards
    It's a momentous period of transformation for the digital marketing industry, which has continuously evolved over the years. New technologies and integrated strategies are refined, devotedly, for effective brand building and marketing performance. The IAB Bookmark Awards will be celebrating 13 years of this digital excellence, giving recognition to pioneering agencies, brands and publishers, whose campaigns, platforms and impactful creative executions, set the benchmark for excellence in digital media and marketing. 12 Jul 2021 Read more


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    Contact IAB South Africa

    Tel: 011 454-3534
    Email: ten.asbai@ofni
    Website: www.iabsa.net