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Lidl's global holiday campaign was created by BBDO Germany and its chief creative officer, South African-born Jonathan Deeb and Academy Award-winning filmmaker Tom Hooper (Image supplied)

Advertising

BBDO Germany's 6 minute brand film for Lidl's global holiday campaign

3 days

Source: © 123rf People are increasingly seeking depth, authenticity, and sensory richness in their experiences, aiming to engage with the world in meaningful ways. this is one of five macro trends identified by the Accenture Life Trends 2025 report

Digital

5 global macro trends and consumer insights from the Accenture Song's Life Trends 2025 report

22 Oct 2024

Source: © Avid Following a settlement, the details of which have not been disclosed, Unilever has been dropped from the lawsuit by X

Advertising

Is Elon Musk winning the legal war or losing the ad battle as Unilever and X settle

Danette Breitenbach 16 Oct 2024

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Source: ©ammentorp via

RetailThe metaverse offers challenges and possibilities for the future of the retail industry

Omar H. Fares 4 Jan 2023

Source: Firmenich

RetailDSM-Firmenich merger to create largest fragrance, beauty, well-being and nutrition supplier

6 Jun 2022

IRI and NPD to merge, offering view of total retail purchasing and consumption trends

RetailIRI and NPD to merge, offering view of total retail purchasing and consumption trends

8 Apr 2022

Source: Getty

RetailSubscription economy to hit $275bn in 2022: Where's the growth coming from?

11 Jan 2022

Source: Sergey Soldatov -

RetailAI shop assistants: Get ready for a world where you can't tell humans and chatbots apart

Shweta Singh 7 Jan 2022

2020 digital holiday sales climb to $1.1tn globally - Salesforce

Retail2020 digital holiday sales climb to $1.1tn globally - Salesforce

13 Jan 2021

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