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Source: © Cottonbro Studio There is uncertainty for advertisers on TikTok as the platform's future hangs in the balance with Trump’s return to power

Social Media

Uncertainty for TikTok advertisers with Trump’s return to power

2 days

Lidl's global holiday campaign was created by BBDO Germany and its chief creative officer, South African-born Jonathan Deeb and Academy Award-winning filmmaker Tom Hooper (Image supplied)

Advertising

BBDO Germany's 6 minute brand film for Lidl's global holiday campaign

6 Nov 2024

Source: © 123rf Streaming services remain the most subscribed subscription category, with 22% of users signing up for these platforms

Digital

ChatGPT the fastest-growing subscription-based service worldwide growing 296%

5 Nov 2024

Source: © 123rf A handbook has been published ahead of the US elections as a resource for newsrooms worldwide to battle fake news

Media Freedom

Newsroom blueprint to combat AI and fake news published ahead of US elections

4 Nov 2024

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Lidl's global holiday campaign was created by BBDO Germany and its chief creative officer, South African-born Jonathan Deeb and Academy Award-winning filmmaker Tom Hooper (Image supplied)

Marketing & MediaBBDO Germany's 6 minute brand film for Lidl's global holiday campaign

6 Nov 2024

Source: © WPP Despite third-quarter results showing a strong performance from GroupM and WPP's winning of the Amazon media account, the network's expectations for the full year remain unchanged

Marketing & MediaStrong Q3 performance for WPP; full year expectations remain unchanged

23 Oct 2024

Suhana Gordhan of LoveSong to lead Radio & Audio at The One Show 2025

Marketing & MediaSuhana Gordhan of LoveSong to lead Radio & Audio at The One Show 2025

23 Oct 2024

Source: © 123rf People are increasingly seeking depth, authenticity, and sensory richness in their experiences, aiming to engage with the world in meaningful ways. this is one of five macro trends identified by the Accenture Life Trends 2025 report

Marketing & Media5 global macro trends and consumer insights from the Accenture Song's Life Trends 2025 report

22 Oct 2024

Source: © Avid Following a settlement, the details of which have not been disclosed, Unilever has been dropped from the lawsuit by X

Marketing & MediaIs Elon Musk winning the legal war or losing the ad battle as Unilever and X settle

Danette Breitenbach 16 Oct 2024

Source: © LIA Saatchi & Saatchi ME, Dubai secured its third Bronze at the LIA. Pictured is its campaign ProtcTasbih for Saudi

Marketing & MediaSaatchi & Saatchi ME, Dubai adds to its tally at the LIA, MullenLowe Mena, Dubai also awarded

9 Oct 2024

The LIA awarded its first batch of winners and finalists with South Africa’s Promise awarded a Gold and Saatchi & Saatchi ME, Dubai a Bronze (Image supplied)

Marketing & MediaLIA: SA's Promise wins Gold, Saatchi & Saatchi ME, Dubai wins Bronze

7 Oct 2024

Source: © 123rf Nivea has launched Nivea Connect, a global social mission to combat social isolation and promote meaningful connections

Marketing & MediaNivea Connect combats growing social isolation, promotes meaningful connections

30 Sep 2024

(Image supplied) Virgin Active's global Leave the cult, Join the club campaign has premiered this September

Marketing & MediaVirgin Active’s new campaign Leave the cult, Join the club cuts through wellness fiction

25 Sep 2024

Deadlines have been announced. Source: Supplied.

Marketing & MediaThe One Show 2025 unveils new categories and entry deadlines

25 Sep 2024

Nike shakes up leadership in efforts to revive sales

RetailNike shakes up leadership in efforts to revive sales

20 Sep 2024

Lay’s has announced its official sponsorship of the Fifa World Cup 26 and Fifa Women’s World Cup 2027 (Image supplied)

Marketing & MediaLay’s announces official sponsorship of the Fifa World Cup 26 and Fifa Women’s World Cup 2027

16 Sep 2024

Source: © 123rf Warc research found that while 71% of marketers agreed that their business was ambitious about delivering creative excellence, only 37% of respondents felt their business had the right capabilities to deliver ground-breaking ideas

Marketing & MediaWarc: Gap between ambition and ability a hurdle to creative effectiveness

11 Sep 2024

Source: © Warc

Marketing & MediaShowcase your excellence: Enter The Warc Awards 2025

3 Sep 2024

Source: © Campaign Live Troy Ruhanen is the global CEO of the newly formed Omnicom Advertising Group (OAG)

Marketing & MediaOmnicom forms OAG with Troy Ruhanen as global CEO

29 Aug 2024

Marketing & MediaBrand Finance 2024: Apple leads, Microsoft’s value surges to $340bn on back of AI innovations

29 Aug 2024

Source: © The Media Leader In a move termed, "an excellent outcome for WPP" by Mark Read, WPP CEO, WPP will sell its entire majority stake in FGS Global

Marketing & MediaWPP sells majority stake in FGS Global to Bidco Inc - An excellent outcome for WPP

7 Aug 2024

Source: © Econoimic Times L’Oréal International Distribution has appointed Wavemaker as its EMEA media agency

Marketing & MediaWavemaker appointed L’Oréal International Distribution's EMEA media agency

1 Aug 2024

Marketing & MediaChina's national spirit, Moutai, the world's most valuable spirits brand

1 Aug 2024

Marketing & MediaCorona Extra reclaims top spot as world's most valuable beer

31 Jul 2024

Marketing & MediaAdidas' brand sentiment plummets after dropping Bella Hadid

Danette Breitenbach 29 Jul 2024

Source: © PYMNTS Major sporting events such as the Uefa Euros and the Paris Olympics are are expected to drive economic growth in 2024

Marketing & MediaLive events, like Paris Olympics, 1 of 5 trends shaping consumer spending

25 Jul 2024

Ascential, the Cannes Lions festival owner, as been bought out by its rival Informa

Marketing & MediaCannes Lion Festival bought out by rival business, informa

Danette Breitenbach 24 Jul 2024

Adidas' Olympics retro campaign steps into controversy

Marketing & MediaAdidas' Olympics retro campaign steps into controversy

Danette Breitenbach 23 Jul 2024

Source: © EL Output World’s most valuable and strongest football club, Real Madrid, ranks among the strongest brands globally, surpassing renowned names like Google, Coca-Cola, Ferrari, and Rolex

Marketing & MediaReal Madrid: World's most valuable football brand with a €1.7bn brand value

19 Jul 2024

Tag Collective: Innovation for Africa

Marketing & MediaTag Collective: Innovation for Africa

Tag Collective 26 Jun 2024

Unlocking the potential of communities in Africa

Marketing & MediaUnlocking the potential of communities in Africa

Human8 26 Jun 2024

Marketing & MediaApple is the world’s first trillion dollar brand in the 2024 Kantar BrandZ Most Valuable Global Brands

Kantar 12 Jun 2024

Source: © Cannes Lions the Cannes Lions 2024 has released its first shortlists

Marketing & Media#Cannes2024 : Innovation, Glass and Titanium Shortlists released

Danette Breitenbach 4 Jun 2024

Image supplied. Three South African agencies - Promise, Accenture Song and LePub - have been named in the NYF 2024 shortlist

Marketing & Media3 SA agencies named in New York Festivals 2024 shortlist

3 Jun 2024

The Stream of Consciousness

Marketing & MediaUpdated: D&AD Awards 2024: SA brings home 8 Pencils

27 May 2024

Source: © 123rf A CMO study has found that chief marketing officers appear clear, confident, and intentional in where Gen AI integration and application will deliver the best results in marketing process improvement and execution in 2024

Marketing & MediaA clear and confident shift in marketing technology as CMOs embrace AI

22 May 2024

Image supplied. The final and full shortlist for the D&AD Awards has been released and the 62nd D&AD Awards ceremony takes place tomorrow, Wednesday 22 May in London

Marketing & MediaFull D&AD shortlist revealed

21 May 2024

The 62nd annual D&AD Awards’ first shortlist has been announced

Marketing & MediaD&AD Awards announce first shortlist

21 May 2024

Source:

Marketing & MediaNewcastle United and Adidas forge multi-year partnership

6 Sep 2023

Marketing & MediaBanks bounce back as First National Bank takes top spot as South Africa's Most Valuable Brand

Kantar 16 Aug 2023

Africa's most valuable brands demonstrate resilience and growth as MTN remains dominant

Marketing & MediaAfrica's most valuable brands demonstrate resilience and growth as MTN remains dominant

1 Jun 2023

Image supplied. This year's Loerie's theme is Blood, Sweat & Tears

Marketing & MediaBlood, Sweat and Tears: 45 years of The Loeries

31 Mar 2023

RetailPepsi overhauls logo and visual identity after 14 years

30 Mar 2023

Kellogg names global snack business Kellanova ahead of company split

RetailKellogg names global snack business Kellanova ahead of company split

16 Mar 2023

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