![Source: Supplied. Sherilyn Kamga, senior strategic finance analyst at Talend.](https://biz-file.com/c/2306/703223-208x117.jpg?9)
Subscribe to daily business and company news across 19 industries
×![Source: Supplied. Sherilyn Kamga, senior strategic finance analyst at Talend.](https://biz-file.com/c/2306/703223-208x117.jpg?9)
![#BizTrends: 6 global retail trends making their mark in FMCG](https://biz-file.com/c/2302/687311-208x117.jpg?3)
![5 ways retail will double-down on digital in 2023](https://biz-file.com/c/2301/684960-208x117.jpg?1)
![Source: ©ammentorp via](https://biz-file.com/c/2301/682931-208x117.jpg?5)
![Source:](https://biz-file.com/c/2211/680014-208x117.jpg?3)
![How digital tech, ambience and sustainability drive in-store shopper behaviour](https://biz-file.com/c/2210/675489-208x117.jpg?1)
![Source: Supplied](https://biz-file.com/c/2207/661745-208x117.jpg?3)
![China's retail revolution: Innovations that could change the way the world shops](https://biz-file.com/c/2203/648706-208x117.jpg?1)
![Wish rolls out shoppable video feature Wish Clips](https://biz-file.com/c/2202/646282-208x117.jpg?1)
![Source: Supplied](https://biz-file.com/c/2202/645047-208x117.jpg?1)
![Shoppers spent $1.14tn online globally over 2021 holiday season - Salesforce](https://biz-file.com/c/2201/641867-208x117.jpg?3)
![Source: Sergey Soldatov -](https://biz-file.com/c/2201/641517-208x117.jpg?7)
![Source: ©mangostar -](https://biz-file.com/c/2111/637028-208x117.jpg?3)
![Source: Supplied](https://biz-file.com/c/2111/636413-208x117.jpg?9)
More news
![Source: Supplied. Sherilyn Kamga, senior strategic finance analyst at Talend.](https://biz-file.com/c/2306/703223-208x117.jpg?9)
![#BizTrends: 6 global retail trends making their mark in FMCG](https://biz-file.com/c/2302/687311-208x117.jpg?3)
![5 ways retail will double-down on digital in 2023](https://biz-file.com/c/2301/684960-208x117.jpg?1)
![Source: ©ammentorp via](https://biz-file.com/c/2301/682931-208x117.jpg?5)
![Source:](https://biz-file.com/c/2211/680014-208x117.jpg?3)
![How digital tech, ambience and sustainability drive in-store shopper behaviour](https://biz-file.com/c/2210/675489-208x117.jpg?1)
![Source: Supplied](https://biz-file.com/c/2207/661745-208x117.jpg?3)
![China's retail revolution: Innovations that could change the way the world shops](https://biz-file.com/c/2203/648706-208x117.jpg?1)
![Wish rolls out shoppable video feature Wish Clips](https://biz-file.com/c/2202/646282-208x117.jpg?1)
![Source: Supplied](https://biz-file.com/c/2202/645047-208x117.jpg?1)
![Shoppers spent $1.14tn online globally over 2021 holiday season - Salesforce](https://biz-file.com/c/2201/641867-208x117.jpg?3)
![Source: Sergey Soldatov -](https://biz-file.com/c/2201/641517-208x117.jpg?7)
![Source: ©mangostar -](https://biz-file.com/c/2111/637028-208x117.jpg?3)
![Source: Supplied](https://biz-file.com/c/2111/636413-208x117.jpg?9)
![How retailers are going digital-first this holiday season](https://biz-file.com/c/2111/635317-208x117.jpg?3)
![Source: ©gajus -](https://biz-file.com/c/2107/617684-208x117.jpg?2)
![Source: Getty](https://biz-file.com/c/2106/616875-208x117.jpg?2)
![Jeff Bezos reshaped retail as CEO of Amazon. AP Photo/John Locher](https://biz-file.com/c/2102/595972-208x117.jpg?2)
![Gustavo via Pexels](https://biz-file.com/c/2009/574537-208x117.jpg?2)
![1 in 4 consumers tried a new brand during pandemic - global report](https://biz-file.com/c/2008/570570-208x117.jpg?2)
![Coronavirus has turned retail therapy into retail anxiety - keeping customers calm will be key to carrying on](https://biz-file.com/c/2007/568018-208x117.jpg?2)
![How mobile technology is driving sales in physical retail stores](https://biz-file.com/c/2007/565637-208x117.jpg?2)
![Customer experience will help retailers overcome the financial hit from coronavirus](https://biz-file.com/c/2007/564653-208x117.jpg?2)
![Continuous adaptation: Staying ahead of customer needs](https://biz-file.com/c/1911/525412-208x117.jpg?2)
![The most valuable global retail brands for 2019](https://biz-file.com/c/1905/496700-208x117.jpg?2)
![Successful retail chatbot interactions to grow eightfold by 2023](https://biz-file.com/c/1905/495887-208x117.jpg?2)
![Tailoring the customer experience boosts online sales](https://biz-file.com/c/1710/416695-208x117.jpg?2)
Tailoring the customer experience boosts online sales
Michael J. Armstrong and Narongsak (Tek) Thongpapa 31 Oct 2017
![Second annual global customer service survey: The findings](https://biz-file.com/c/1406/203395-208x117.jpg)
![](/res/img/s.gif)
Subscribe to daily business and company news across 19 industries
×Michael J. Armstrong and Narongsak (Tek) Thongpapa 31 Oct 2017