AI in Advertsing Part 1 of 3: How to transform agency workflows with AI

[Antonio Petra] Antonio Petra's practical guide to using AI to improve how your agency operates with your clients and internally...

Balancing art and speed: Navigating creativity in modern advertising - Ebony+Ivory

[Paul Middleton] Over the last 54 years, we really have seen it all at Ebony+Ivory. How life and our ways of working – and what we are working on – has changed over this time...

Optimism in an age of AI by Musa Kalenga - Brave Group

[Musa Kalenga] The story of how artificial intelligence can transform South Africa's economy and society for the better...

Debate over artistic freedom as ARB orders withdrawal of property ad

[Karabo Ledwaba] The Advertising Regulatory Board (ARB) has ordered Aview Properties to withdraw an online advertisement for its Bishopscourt Monterey development in Cape Town, following complaints that the image misleadingly portrays the development as secluded within a natural woodland setting...

BrandMapp's Stuart Lowe passes away, industry pays tribute

[Danette Breitenbach] Stuart Lowe of BrandMapp by WhyFivhad passed away on Monday afternoon...

AI in action: How creative industries are evolving with new roles and job titles

[Karabo Ledwaba] These findings, revealed in The Communicator Awards Scope of Work report, underscore a shift towards more specialised roles designed to integrate AI into everyday operations...

How kid influencers stole the show at Rihanna’s Fenty x Puma launch

[Karabo Ledwaba] In an innovative twist that merges family values with cutting-edge marketing, Rihanna recently unveiled her latest collaboration with Puma: the Fenty x Puma Avanti sneakers...

Seth Godin: Ethical marketing and the importance of real value over short-term attention grabs

[Mongezi Mtati] In a world dominated by digital noise, Seth Godin calls for empathy, purpose, and ethical marketing, highlighting the importance of real value over short-term attention grabs...

#OrchidsandOnions: Malcolm Marx makes the switch from rugby player to doctor in new ad

[Brendan Seery] Brendan Seery discusses Switch Energy Drink's new ad with Springbok star, Eskort's clever marketing for its anniversary, and Nando's falling flat...

Soap wars: Securex packaging found too similar to Protex... again

[Karabo Ledwaba] In a high-stakes corporate battle over soap packaging, the High Court has found Bliss Brands, maker of Securex hygiene soap, in contempt for failing to comply with a previous order to alter its product’s packaging, which was deemed too similar to that of Colgate-Palmolive's Protex brand...

SA's digital ad revenue hits new all-time high with almost 40% share of overall advertising market

[Paula Hulley] The latest IAB South Africa Internet Advertising Revenue Report shows the continued growth and maturity of the digital advertising landscape in South Africa...

A Comic Con experience: Platforms change but the basic rules of marketing don’t!

[Eve Pennington] Eve Pennington recently attended her first Comic Con Africa to experience the vibe and see what brands were there and what they were doing...

Forge By Brave built to democratise marketing - Brave Group

[Musa Kalenga] The advertising sector is long overdue for reinvention. This is why we built Forge by Brave...

How Meta’s new technology aims to protect users from fake celebrity ads

[Karabo Ledwaba] Meta is taking a significant step to bolster the security of its platforms by testing facial recognition technology aimed at protecting users from online scams and enhancing account recovery processes...

Outvertising's push for inclusivity: How pronouns are reshaping workplace culture in advertising

[Karabo Ledwaba] As industries across the world increasingly embrace diversity and inclusion, the UK’s advertising sector is taking its own steps to create more inclusive environments—starting with pronouns...

Siemens' Keshin Govender's ‘glocal’ approach to build local resonance for a global brand

[Danette Breitenbach] Keshin Govender, head of creative and production at Siemens and head of communications at Siemens in sub-Saharan Africa, says the key to brand success is making the global brand resonate locally...

#OrchidsandOnions: Toyota challenges the bakkie label with Hilux’s enduring legacy

[Brendan Seery] Brendan Seery discusses Hilux's dependency on brand loyalty in its new ad, Ackermans' play on AI, and the Sunday Times' advertorial fail...

Ad watchdog rules Coastal Hire did not promote GBV

[Karabo Ledwaba] The Advertising Regulatory Board (ARB) has ruled in favour of Coastal Hire, dismissing a consumer complaint that alleged the company's advertisement promoted gender-based violence and violence in general...

PR Worx's Madelain Roscher: 23 lessons learnt over 23 years

[Madelain Roscher] With PR Worx turning 23 this year, Madelain Roscher, CEO of the agency gives 23 lessons the agency has learnt through this period…

Exclusive: Mike Abel, The Up&Up Group - Ons weet wat ons weet: There’s never been a better time to invest in SA

[Mike Abel] Mike Abel, The Up&Up Group executive chairman, reflects on The Up&Up Group’s decision to buy back all the equity in the previous M&C Saatchi Group South Africa from the global M&C Saatchi Plc…