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Leago Monareng
MARKETING & MEDIA
The death knell for advertising value equivalency as a PR metric?

The death knell for advertising value equivalency as a PR metric?
© michaeljayfoto via 123RF.com.
[Leago Monareng] It's time to revise our evaluation methodologies. If one of the world's leading professional body has declared its intention to send it into exile is perhaps an indication that it's time to move on from using AVE as a PR metric. ...

Posted 5 years ago | Like (3)
Lauren Hartzenberg
RETAIL
#FreshOnTheShelf: Bubbly in a can, Woolies meal kits, blue tonic and a very Velvet Xmas

#FreshOnTheShelf: Bubbly in a can, Woolies meal kits, blue tonic and a very Velvet Xmas
[Lauren Hartzenberg] In #FreshOnTheShelf, we round up some of our favourite food and beverage products that have hit the shelves recently...

Posted 5 years ago | Like
Linda Trim
HUMAN RESOURCES & MANAGEMENT
#RecruitmentFocus: 4 trends driving the future of the workplace

Image source:
Image source: www.unsplash.com
[Linda Trim] Attracting the best people is fundamental to the success of all companies and in the war for talent...

Posted 5 years ago | Like (1)
Brian Mechem
MARKETING & MEDIA
How do you calculate the ROI of influencer marketing? (Infographic)

How do you calculate the ROI of influencer marketing? (Infographic)
[Brian Mechem] Did you know that 86% of marketers are still unsure how compensation of influencers is calculated, and 38% can't tell if a particular campaign drives sales or not?

Posted 5 years ago | Like
Marcus ‘The Maltese Falcon’ Brewster
RETAIL
A South African's guide to moving to and making it in Malta: the legendary supermarket of Barbra Streisand

A South African's guide to moving to and making it in Malta: the legendary supermarket of Barbra Streisand
[Marcus ‘The Maltese Falcon’ Brewster] On her breakthrough 1963 debut album, Streisand resurrected a Cole Porter gem 'Come to the Supermarket'. Malta may not be the old Peking of the lyric but it has the German supermarket brand...

Posted 5 years ago | Like
Lauren Hartzenberg
RETAIL
#EntrepreneurMonth: Environ's Dr Des, a skin care innovator for the ages

#EntrepreneurMonth: Environ's Dr Des, a skin care innovator for the ages
[Lauren Hartzenberg] The Environ Skin Care success story is far from over. The almost 30-year-old homegrown brand has been named the Top Medical Skin Care Company in the 2018 Aesthetic Everything Awards...

Posted 5 years ago | Like
Carmen Murray
MARKETING & MEDIA
#FutureFit Yourself: The art of persuasion w/ Kimberleigh Stark

Actress and coach, Kimberleigh Stark.
Actress and coach, Kimberleigh Stark.
[Carmen Murray] Persuading a crowd, whether it's your customer, an audience at a conference, the board of directors or even a pitch to a possible client, requires the ability to make an impact with the art of persuasion and confidence...

Posted 5 years ago | Like
Jessica Tennant
MARKETING & MEDIA
#Newsmaker: ACA CEO Mathe Okaba

#Newsmaker: ACA CEO Mathe Okaba
[Jessica Tennant] Following Mathe Okaba's appointment as CEO of the Association for Communication and Advertising (ACA) a few months back, we thought we'd find out how she's getting on in her new position...

Posted 5 years ago | Like
Leigh Andrews
TOURISM, TRAVEL & HOSPITALITY
#JiveTogetherTour: Cape Town food-pairing with a difference

Everybody Instagramming the experience.
Everybody Instagramming the experience.
[Leigh Andrews] You just can't escape the traffic in Cape Town, right? Sometimes you need to embrace it. That's just what the local media and influencer set did. In fact, we made a meal of it by waiting in the parkade of 44 Strand Street on Wednesday, 28 November for authentic Jive-branded minibus taxis to take us on a delicious tour of the city, with a difference...

Posted 5 years ago | Like
Sindy Peters
Sindy Peters
[Education & Skills Development] 

The township of Masiphumelele is nestled between the rolling hills of the Cape Peninsula. This is where Songezo Jim restarted his life after loss. Orphaned at the age of 14, the road ahead didn’t look good. “I kind of felt hopeless in a way,” Jim says. Until one day, the Cape Town Cycle Tour riders flashed past his house. “I didn’t even know how to ride a bicycle,” Jim says. Yet something stirred inside him. Inspired, Jim picked up the sport and started racing towards a better path.

Read Jim's full story here.

Posted 5 years ago | Like
Jessica Tennant
MARKETING & MEDIA
#NewCampaign: What does 'home' mean to you?

#NewCampaign: What does 'home' mean to you?
[Jessica Tennant] Jawitz Properties' new integrated social media campaign, #RealLifeRealEstate features Lucas Radebe in tackling the emotionally-compelling story of what makes a house a home...

Posted 5 years ago | Like
Aadil Patel
CONSTRUCTION & ENGINEERING
The impact of 4IR technology advancement on the engineering sector

The impact of 4IR technology advancement on the engineering sector
[Aadil Patel] We are living in a connected society with technology changing the world around us, making it smarter, more autonomous and increasingly data-rich...

Posted 5 years ago | Like
Peter Oberem
AGRICULTURE, HORTICULTURE & FORESTRY
Food security: Africa should be the answer

Image via
Image via IRIN
[Peter Oberem] The focus that agriculture currently enjoys is a golden opportunity for science and skills transfer to position Africa as the solution to the food security conundrum, argues Peter Oberem...

Posted 5 years ago | Like
Neo Rantele Kuaho
IT & TELECOMMUNICATIONS
#BizTrends2019: The future of learning in relation to disruptive innovations

#BizTrends2019: The future of learning in relation to disruptive innovations
[Neo Rantele Kuaho] According to American developmental biologist, Dr. Bruce Harold Lipton, the brain of a child under the age of seven is in a lower vibrational frequency, a state called theta, imagination...

Posted 5 years ago | Like (1)
Jessica Tennant
MARKETING & MEDIA
#StartupStory: Double Apex Media

#StartupStory: Double Apex Media
[Jessica Tennant] Sudhir "Banzai" Matai, founder and managing editor of Double Apex Media, previous associate editor at Car Magazine, tells us how his online store for motoring-themed T-shirts turned into an automotive media portal...

Posted 5 years ago | Like
Danette Breitenbach
MARKETING & MEDIA
#FMAdFocus2018: It's the most wonderful time of the year

All the winners. © Tiso Blackstar.
All the winners. © Tiso Blackstar.
[Danette Breitenbach] Ogilvy was crowned AdFocus Agency of the Year at The AdFocus Awards 2018. The agency also took home Large Agency of the Year and Mariana O'Kelly, its creative director, was named Industry Leader of the Year...

Posted 5 years ago | Like
Leigh Andrews
MARKETING & MEDIA
#FairnessFirst: Pledging for workplace transformation and productivity

#FairnessFirst: Pledging for workplace transformation and productivity
© Dmytro Zinkevych via 123RF
[Leigh Andrews] We spend the bulk of our waking hours in the office, so why not do what we can to make that time more productive? Here's how SA companies are working for better work-life balance and pledging to transform for the better...

Posted 5 years ago | Like
Maroefah Smith
Maroefah Smith
Meet the winners of #FMAdFocus2018

Check out the full list of winners and the evening's proceedings here.

Meet the winners of #FMAdFocus2018  Meet the winners of #FMAdFocus2018  Meet the winners of #FMAdFocus2018  Meet the winners of #FMAdFocus2018  

Posted 5 years ago | Like
Jessica Tennant
AUTOMOTIVE
#StartJLM: The roadmap to the fully autonomous vehicle

#StartJLM: The roadmap to the fully autonomous vehicle
[Jessica Tennant] As part of Start JLM 2018, Nimrod Dor, director APAC & Africa: Mobileye Aftermarket Division, provided an overview about Mobileye and its roadmap towards the autonomous vehicle...

Posted 5 years ago | Like
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