All industry news in South Africa

MARKETING & MEDIA

iKineo's Assegai-winning customer engagement strategy

iKineo's clutch of 2015 Assegai Award wins

[Leigh Andrews] 'Customer engagement' is more than a buzzword for iKineo - it actually led to five wins for the customer engagement agency at this year's Assegai Awards. Here's how...

Posted 8 years ago | Like

MARKETING & MEDIA

The shopper revolution

[Charlene Olivier] Rewind a couple of years and you'll find that it's not so long ago that we had to wait all weekend for the store doors to re-open...

Posted 8 years ago | Like

MARKETING & MEDIA

[Danette Breitenbach] Frikkie is a young boy growing up on a farm. In his imaginary world he is an astronaut as he swoops through mealie fields with a rocket (milk jug) on his back and a helmet (colander) on his head...

Posted 8 years ago | Like

MARKETING & MEDIA

The four F-words of gamification: fun, fame and fortune for free on your phone - Mobitainment

[Candice Goodman] Simply put gamification is the use of game thinking and game mechanisms in a non-game context. These were the key success factors in the recent multi-award-winning Red Bull Kas'Lami Tembisa campaign...

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MARKETING & MEDIA

From start-up to 'Agency of the Year' in five years

Mike Abel in the M&C SAATCHI ABEL gallery

[Mike Abel] Had you been in our empty "boardroom" on 1 February 2010, the first day of M&C SAATCHI ABEL's life, you would have heard me say as part of my opening sermon, "Our ambition is to be regarded as the most admired agency in South Africa in five years"...

Posted 8 years ago | Like

Angie Lawrence

[Exhibitions]

SSQ Exhibitions, a design and project management agency that specialises in the exhibition industry, launched their official company podcast on YouTube on Thursday, 3 December 2015. The podcast, otherwise known as the "SSQuadCast" is aimed at educating members in the industry and interested parties on the company's methods of operation and introducing key internal role players to the public. Further to that, it will create a more engaging level of information distribution through the incorporation of audio and visual.

Posted 8 years ago | Like

MARKETING & MEDIA

Graphic the hell outta that info!

[Sarah Heuer] Why are infographics such a great way to convey information? It's simple, really. Our brains are much better at processing visual content...

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MARKETING & MEDIA

Advertising is a science called chemistry

[Damon Stapleton] There is a prevailing belief at the moment, that we can turn advertising into a mathematical equation...

Posted 8 years ago | Like

MARKETING & MEDIA

[Orchids & Onions] SAA takes off as Nedbank hits a bogey

[Brendan Seery] Amid all the criticism and the clear mess at South African Airways (SAA), there are still good things happening...

Posted 8 years ago | Like

MARKETING & MEDIA

Steps to create and maintain a great company culture

[John Sanei] The internet has created two clear pockets of people: the hyper-informed consumer and the hyper-sensitive staff member...

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IT & TELECOMMUNICATIONS

Cloud migration offers various methodologies

[AJ Hartenberg] Cloud is one of the most significant over-arching growth trends driving digital transformation today. Although in South Africa we are seeing some uptake of this technology...

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MARKETING & MEDIA

Striking financial marketing gold

Tom Cullinan, creative partner at The Jupiter Drawing Room (Johannesburg); Devin Kennedy, ECD at King James; and Adam Weber, ECD at Joe Public

[Leigh Andrews] Financial marketing's not easy. Especially when your work's being judged on a global scale, as just happened with this week's announcement of winners in The Midas Awards® for the World's Best Financial Advertising...

Posted 8 years ago | Like