A customer is for life, not just for Christmas

[Lisa Reid] Believe it or not, it's time to start planning your communication strategy for the 2015/16 festive season...

Understanding data sovereignty and its importance to your business

[Bryan Balfe] With the recent passing of the Protection of Personal Information (PoPI) Act into law, the issue of data sovereignty has come into focus...

Social media supreme court ruling can negetively affect your bottom line

[Veli Dlamini] Over the past few weeks social media has been buzzing with celebrities vs twelebs and how the spotlight was focussed on Bonang Matheba among others...

Don't worry, I can explain everything

[Damon Stapleton] "Here we are, trapped in the amber of the moment. There is no why." - Kurt Vonnegut. Apologies. But I have to do this. It's time for a rant...

Five trends marketers can't ignore in content marketing

[Charles Mburugu] At this point, there is no doubt that content marketing is right now leading the way in the digital marketing landscape. And as we keep advancing towards the future, it seems like the discussion regarding content marketing strategies just keeps on growing...

The three-step process to effective influencer marketing

[Mike Saunders] Essentially, through any influencer marketing project, your brand is hoping to piggyback on a relationship that another has already built up with your ideal target market...

Embracing smartphone shopping

[Marion Marais] Smartphones: the first thing you look at in the morning and the last thing at night. The love affair between our smartphone and us knows no bounds, yet brands have been slow to capitalise on this relationship...

Six ultimate tips for hiring a professional logo designer

[Charles Mburugu] The world is flooded with logos from thousands of companies offering all kinds of products and services. Therefore, to stand out from the competition, you need to have an eye-catching and professionally-designed logo...

SMEs and information security: don't leave the door open to data loss

[Daryl Blundell] If you run a small business, you may think that data breaches and cybercrime are mostly a concern for big banks, retailers and...

Why social media is becoming one of your most strategic business management tools

[Andre Steenekamp] Over the past five years, social media has evolved from an extension of a company's public relations efforts into a strategic business tool...

What is this CX thing everyone is on about?

[Mareli Smit] I was recently introduced to a new way of looking at business and customers as a whole. As a marketer at heart, this paradigm shift took me by surprise as there was always the view that businesses should know their customers...

What shall we name Facebook's 'dislike' button? - Hook, Line & Sinker

[Adam Hunter] Finally, Facebook will let us express something other than a Like, and as we have all seen and heard across every media portal possible to man-kind, Facebook is currently testing a 'dislike' button which should be introduced shortly...

The revival of feminism: are South African brands sleeping?

[Kirsten Clarke] Not since the bra-burning feminism heydays of the 60s has the world taken such an interest in the affairs of women...

In-game advertising: The next frontier for King Price

[Leigh Andrews] Getting ahead in business today is all about disruption. Short-term insurer King Price has figured this out by making the move into in-game advertising...

Cloudy, the future is

[Danette Breitenbach] Knowledge of trends, tracking and following them is what will give you the edge in your business...

How research is conducted

[Chris Brewer] Research is supposed to tell us how much money we are going to make. It's supposed to predict what the sales/revenue volumes will be so that we can adjust our marketing effort...

E-mail's a morning thing. Proven.

[Tim Wyatt-Gunning] If your work largely consists of e-mailing then the data suggests you're slacking off in the afternoon. South African e-mail traffic peaks...