Are you ready to handle crisis and complaints in the digital age?

[Noëleen Bruton] The advent and rise of social media has created a vast community of citizen journalists and has provided the consumer with easily accessible platforms on which to voice concerns and complaints...

[Behind the Selfie] with... Kyle Hauptfleisch

[Leigh Andrews] This week, we find out what's really going on behind the selfie with Kyle Hauptfleisch, Sales Director at Primedia Online...

The Gentle Approach

[Ruth Cooper] Have you ever stopped to wonder just how much styling or product goes into your hair on an everyday basis? Most hair products contain synthetic substances and chemicals, all of which can be very damaging to the hair.

You're not buying my opinion

[Samantha Wright] Influencer marketing is new, it's different and with anything new and unknown, we need to box it in with our programmed thoughts and ideas...

Five gadgets to transform the way you travel

[Nafisa Akabor] Whether you're a seasoned business traveller or just recently started globetrotting, having the right gadgets can make your trip more manageable - and enjoyable...

Code word for the future

[Alta Greeff] Almost every child comes into contact everyday with some form of the digitised world, whether it is watching their parents swipe their credit card for a purchase in the supermarket or even watching them on their cellphones...

[NewsMaker] Nandini Parshotam

[Louise Burgers] Nandini Parshotam has recently been appointed Editor of MamaMagic Milestones magazine and is also the Communications Manager of Exposure Marketing...

[Orchids & Onions] Take a road less travelled - to love, and sales

[Brendan Seery] I love our country's wide open spaces and its sometimes stark beauty and I love driving, so I suppose any ad that combines both is bound to grab my attention...

A 'mobile-first' ethos: the catalyst for business transformation

[Lionel Moyal] Organisations in every sector and every country are currently grappling with the concepts of 'digitalisation' and 'digital transformation'...

Exposed: Today's biggest market research sampling practice flaws

[Leigh Andrews] Pondering Panda's new CEO Diane Gantz hit the new role running with a talk at the recent annual SAMRA conference, based on her paper titled: Sampling - The Acid Test...

Choosing the right content marketing channels (Part 2)

[Roxana Bouwer] It's imperative that your company has an up-to-date, responsive, purpose-driven website. If it doesn't, stop reading this and get on that immediately. It's the bedrock for your online presence and marketing...

The B2B buying power shift

[Sibongile Lehloo] Online media has created a power shift, a buying power shift, from the hands of the sales team to the hands of the people, the consumers. This new phenomenon must be carefully considered...

The mobile app strategy basics

[Leigh Andrews] Make sure your mobile app strategy is more business-centered than merely tech-only or miss out, says OutSystems director Craig Terblanche...

Marketing executives think SEO is something you do in the toilet!

[Gordon Barker] Marketing executives comments on search engine optimisation: "SEO is like something you do in the toilet, we know it's important but spare us the details"...

Can you feel it?

[Danette Breitenbach] I woke up this morning humming a familiar tune. The Jackson 5's "Can you feel it". As I tapped my feet and hummed my way through my morning routine I wondered where I had found this tune - then I remembered...

How to cover your content marketing bases (Part 1)

[Roxana Bouwer] No one has the time or resources for the 'spray and pray' approach. Content that is aimlessly shipped into the world is almost guaranteed to be lost in the clutter and noise of online information...

How to write a professional business letter

[Sophie Baker] Most of our communication nowadays is conducted via email. The speed, convenience and low cost make it the logical choice when compared to traditional forms of communication like letters or even phone calls...