MARKETING & MEDIA Is your strategy dotty? Ten lessons that graphs can teach us[Sid Peimer] I like to keep things simple. What could be simpler than a dot? Put dots together and we get all sorts of shapes once we connect them... | |
MARKETING & MEDIA Millennials? What millennials? Target the correct age demographic on social media[Leigh Andrews] Marketers: Get off the high horse of 'millennial' stereotyping to hit home once and for all with your 'youth marketing'... | |
MARKETING & MEDIA Give your creativity a much needed nip 'n tuck[Marie Rocher] Ever wondered why longevity in the media and creative industries is so rare? Here's an overview... | |
HUMAN RESOURCES & MANAGEMENT What steps can help you keep employees working hard?[Norah Abraham] There are many keys to running a successful business. A business must offer something that people need. It must be able to get what it's offering to its customers. It also needs to make sure that it always stays on top of what customers' need next. | |
HUMAN RESOURCES & MANAGEMENT [BizCareers] What to do when you aren't equipped for the job[Juliette Attwell] This week in the BizCareers column, we take a look at what to do when you don't think you have the necessary skills to fulfil certain tasks. | |
MARKETING & MEDIA Life's lessons learnt in the kitchen[Greg McFarlane] I have just finished the most harrowing relationship of my life, that of me and a kitchen contractor. Some very meaningful life lessons have been reinforced during this period, which overlay beautifully with my day job... | |
LIFESTYLE & ENTERTAINMENT Kings of Kyalami[Julia van Schalkwyk] It's been an eventful week for equestrian aficionados. The Polo International Horse Trials is arguably the biggest event on the equestrian calendar and it's been keeping us busy! | |
MARKETING & MEDIA In sales today, knowledge really is power© adrian ilie825 - za.Fotolia.com | |
MARKETING & MEDIA Is your omnichannel approach really just a multichannel one?[Mike Saunders] Omnichannel is the favourite buzzword in the digital world of late, but not everyone has fully grasped the difference between adopting a successful omnichannel approach... | |
MARKETING & MEDIA How to be a 'Millennial' brand[Louise Burgers] Every generation has its own music, its own icons, beliefs, culture, story - so why not their own brands? Is marketing so 'young' that it is only realising that you can't sell the same 'fairy-tale' to every generation?... | |
MARKETING & MEDIA Navigating the new copywriting landscape[Lyndi Lawson-Smith] If you're an advertising copywriter, you're part of a tradition that dates back as long as people have wanted to sell commodities, services and ideas... | |
MARKETING & MEDIA The state of South Africa's not-so-fly conference Wi-Fi[Leigh Andrews] So your speaker line-up is awe-inspiring, your venue is comfortably air-conditioned and there's ample parking - but is your conference Wi-Fi good enough for your tech-savvy attendees? Leigh Andrews invesigates... | |
LIFESTYLE & ENTERTAINMENT The November Man - an explosive spy-thriller[Daniel Dercksen] The ultimate cat-and-mouse game set in the world of international espionage unfolds in the thrilling The November Man, a spy thriller for our times: a dark, gritty and realistic story with its roots in spy films of the past. | |
MARKETING & MEDIA Sweat the small stuff[Jason Perelson] Now more than ever, the gold rush of social media marketing has reached critical mass with a veritable mob of 'gurus', evangelists and ninjas springing up as experts in the social media marketing game... | |
LIFESTYLE & ENTERTAINMENT Watch this face[Terry Levin] Khayalethu Anthony is the writer and one-man performer of The Champion, the Zabalaza Theatre Festival's Best Production award winner, currently running at the Baxter Theatre's Golden Arrow Studio. The play has also won awards for Best Script and Most Outstanding Artist. | |
MARKETING & MEDIA Supercharge your digital traffic with radio campaigns[Ian Drummond] Your website and social media properties will only generate new business for you if your prospects and customers know where to find them... | |
MARKETING & MEDIA Don't overlook databases in long-term marketing strategy[Louise Robinson] Customer databases have enormous value as a source of marketing data that can drive your business to boost sales, increase customer retention and satisfaction, and ultimately grow the bottom line... | |
MARKETING & MEDIA You're never too old to spy[Tracy Gilpin] South Africa boasts two Nobel Prize winning authors but has never produced a John le Carre or Ian Fleming. Strange, when the success of South African intelligence operations have, from time to time, been the envy of intelligence agencies the world over. | |
MARKETING & MEDIA OOH: the valuable real estate of the future[Danette Breitenbach] Out of Home (OOH) will be one of the last mediums where the consumer does not have a choice of exposure... |