The Generation Next Awards by Sunday Times named Protea Hotels by Marriott International as the Coolest Hotel Group for 2018; this is the eighth consecutive time that the hotel group received the accolade.
The Generation Next awards started in 2004 and is now the leading annual youth brand preference and consumer behaviour survey. It polls 12,000 youths aged between eight and 23, and conducts 4,622 face-to-face interviews.
