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In brief Marketing South Africa

Unilever South Africa launches brightFuture global campaign

Unilever South Africa launched brightFuture, a global campaign, in Durban on 1 June 2015. The campaign focuses on the challenges facing the world today, beginning with a film 'The Way Kids See It', which captures the views of children from all over the world, including South Africa, on how to build a brighter future.

The campaign encourages people to unleash their little hero's imagination to create a bright future and stand a chance of winning one of five R10,000 bursaries for the child. Children's ideas can be shared on Twitter and Instagram using the hashtag #brightFutureSA. Ideas can also be submitted on our Unilever Facebook Page or sent to az.oc.revelinu@erutufthgirb.

To view the film, go to bit.ly/brightfuturefilm or for more information, go to www.brightfuture.unilever.co.za.

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