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In brief FMCG South Africa

Cuddlers introduce new technology

Cuddlers introduce new technology

Cuddlers has announced the introduction of Dry Guard technology as an addition to its super absorbent gel to provide an 'ADP effect' - acquisition, distribution and protection. This acquires the liquid, distributes it away from one specific place in the nappy and protects against nappy rash. New diaper materials have been added to create this enhancement and can be identified by way of a coloured blue loft. The brand now offers premium packaging for easy identification. Dry Guard Technology is available in all sizes except for the newborn range.

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