A new international industry organization aimed at organizing and setting ethical standards for word of mouth marketing has been formed by The Word of Mouth Marketing Association (WOMMA). The rise of the Internet, chat rooms, viral marketing campaigns and 'blogging' has allowed the unchecked spread of product information. This phenomenon has yet to be measured and WOMMA seeks to track this new marketing tentacle, as well as establish international ethical standards and best practices. Go to www.womma.com .
