FCB Africa is deeply involved in the development of the industry across the continent. Through their network skills transfer programme, promising young talent in their agencies attended a week-long Advanced Advertising Programme, while 11 candidates from four countries were treated to an internship at FCB's South African offices to polish their skills and gain experience.
Says FCB South Africa CEO, Neil van der Weele: "Simply put, FCB South Africa's integration model is rolling out into Africa and multinational clients stand to benefit from the wider range of communication offerings, no matter the country."
