The hard-to-attain licence to use the popular UK cartoon characters Mr Men in the upcoming Virgin Atlantic Airways advertising campaign has been granted, thanks to the “unwavering perseverance” of ad agency Net#work BBDO. On 1 July 2007, Mr Lazy, Mr Grumpy, Mr Nosey and Mr Messy will spill onto billboards, magazines and radio and give us a laugh as they experience the airline's Upper Class suite.
