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In brief FMCG South Africa

Pearly Bay adds sweet rosé to range

Pearly Bay adds sweet rosé to range

Pearly Bay Rosé launched its 1.5l version of its popular 750ml brand at the Soweto Wine Festival, 4-5 September 2009. It joins Celebration White, Celebration Rosé, Cape White, Cape Sweet White and Cape Red, ensuring that consumers have a choice for every palate and occasion. “Pearly Bay Rosé will remain of a consistently high quality and the increased pack size will also ensure that the wine remains remarkably affordable,” says Uschi van Zweel, category manager for KWV Wine Southern Africa. Suggested retail price is R34.95 and the 750ml R24.95.

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