Claudelle Naidoo, GroupM SSA CEO: From inclusion to involvement
Claudelle Naidoo
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Mercedes Benz South Africa extends Golf Unlimited campaign
Following its initial contract of six-months, Mercedes Benz South Africa has extended its Golf Unlimited campaign due to the success of the initial advertising campaign on the GPS advertising screens that are located inside golf carts across the country. "The campaign, which has been generating awareness around the company's Freightliner and Fuso trucks amongst high-income earning golfers across the country since 1 April 2013, is ideally suited to the GPS advertising screens, hence its success," says Golf Unlimited's Pieter Groenewald. For more information, go to www.primedia-unlimited.co.za.