Claudelle Naidoo, GroupM SSA CEO: From inclusion to involvement
Claudelle Naidoo
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Casual Day celebrates success
Fundraising project, Casual Day, shows growth despite difficult year.
The success of the project was celebrated through "Thank You" functions that were hosted across South Africa. Mathys Roets entertained the guests with his singing while Roland Styles ensured that everyone had tears of laughter.
Casual Day, South Africa's foremost fundraising event for persons with disabilities, raised a record amount of R18, 026 000 through the 2010 campaign, representing a respectable increase on the 2009 tally.
The funds are raised as a result of each R10 donation for a Casual Day sticker made by South Africans on 3 September last year. Stickers are distributed via the infrastructure of the project's financial partner - Absa, Game and Edcon stores countrywide, and a wide network of participating organisations rendering services in the field of disability.
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