Is advertising becoming more of a science than an art?
With more and more people from a non-art and -design background such as social and cultural sciences being employed in the advertising industry, has advertising become more of a science using experiments and cultural/social research to observe and scrutinise a target audience's interests, as opposed to witty, snappy, memorable copylines and imagery? 6 Oct 2003
Shouldn't the Loeries be a non-profit organization?
Where does all the money go? Should it be used for development projects or helping deserving winners with entry fees for international awards instead of going into the MFSA's coffers? 3 Oct 2003
Marketing software ideas
If you were given the opportunity to create a product, without any limitations, that would help you in your marketing efforts, what would you envision? 26 Sep 2003
Agency pitches
As a smaller agency, how does one get to hear of work out for pitch, or indeed new clients looking for world class agency's to handle their accounts. 26 Sep 2003
Plagiarism again
So far the industry has been rather quiet on the fact that Cynthia Vongai has been accused of plagiarising off the net. 24 Sep 2003
Bad Planning
"Why, am I as an avid English Football fan who is, let's face it, in all likelihood English speaking, subjected to ads at half-time promoting sokkie treffers and Bok jol? What are these idiots thinking?" 22 Sep 2003
Media Accountability: Public Interest or Self-Ideological Interest
The mainstream media in our country, more than any other time before the early 90s, has assumed a very unhealthy robust attitude that has relegated its role to pushing more business and upper-class interest to boost sales – NOT the public interest. 16 Sep 2003
Personal brand identity
Although we may be branding experts, the advertising and marketing world can be a difficult place for the individual to discover who he/she really is. - Sid Peimer 15 Sep 2003
Research on industrial theatre as an industry
Is industrial theatre an industry or not, and how big is its market? 3 Sep 2003
Freelancing & 'intellectual property'
How do creatives, without the benefit of agency backing, 'protect' their creative from shady clients? 28 Aug 2003
Idols competition
"I have a huge gripe with the Idols competition going on at the moment. It is the most blatant display of racism that I have ever seen." 24 Aug 2003
Should gambling ads be banned?
The National Gambling Bill was tabled in parliament on Wednesday. Among other things, it proposes a ban on casino advertising. 20 Aug 2003
Hacking at ABSA's image
There's been much written in the media and marketing press about ABSA's handling of the whole Internet Hacker debacle and the high ground taken by some of the other banks. Did ABSA communicate timeously with their customers and have they really handled the crisis properly? 10 Aug 2003
Plagiarism
Journalist and author Darrel Bristow-Bovey has been caught out plagiarising some paragraphs of Bill Bryson's work. Should he be allowed to get away with this, the worst sin a journalist can commit? 23 Jul 2003
Two Faced Brand Identities
Why do brands sell a lifestyle they don't support? 21 Jul 2003
ABSA's PR efforts amid hacker crisis
How has ABSA's PR performed up to now after a hacker stole more than R500 000 from at least 10 ABSA Internet Banking customers by breaking into and stealing their pin numbers? 20 Jul 2003
The pros and cons of exhibitions
Everyone has a story to tell… do you think that auditing exhibitions will regulate the fly-by-nights out there that have disappointed clients time and time again? 20 Jul 2003
The Pick ‘n Pay crisis
Crisis Communication is an integral part of any communication professionals’ portfolio - would you have handled the Pick ‘n Pay 'food terrorist' issue any differently if you were in charge? Do you agree with PRISA’s views above? 6 Jul 2003
Strategic Planning
With the outflow of experience from SA, clients are placing junior staff (unfairly) into senior marketing positions. 6 Jul 2003
Kulula.com's new ad campaign
Have you seen the new Kulula.com ad: now flying Jo'burg to the windy city (lady seen with hair blowing all over the show) 3 Jul 2003
The ARA and alcohol advertising
The Industry Association for Responsible Alcohol Use (ARA), comprising the major alcohol-producing companies of South Africa, has stated their position on alcohol advertising on their website, www.ara.co.za. 30 Jun 2003
Cell C Campaign - Save the Money!
This campaign has been conveniently launched at exactly the same time as existing contract subscription rate hikes. 25 Jun 2003
Does Apple Exist in South Africa?
We all use their hardware religiously, where is the support? 25 Jun 2003
5FM TV campaign ''Go With It''
With 5FM's latest campaign "GO WITH IT", who actually goes with it? 23 Jun 2003
Continued lowering standards for black radio advertisements
Myself and other people that fall within this market have really been offended by the lack of dedication by radio producers and audio directors from ad agencies. 19 Jun 2003
Is Dulux pushing it?
In the latest Dulux advert, a photo of Happy Sindane - the teenager who claims he was abducted from a white family and raised in a township - appears above the tagline: "Any colour you can think of". 18 Jun 2003
Transform or abandon the Loeries
Jabu Mabuza, chairman of the Marketing Federation of South Africa, has called on the industry to transform or abandon the Loeries. 13 Jun 2003
New Opel Campaign
I saw the new Opel Corsa (Classic i think) Tv ad last night and heard some radio ads this morning. It's all comparative ads against the Polo and uses the line "better than Polo" if i remember correctly. 11 Jun 2003
Who's got power to decide on what to divest?
Competition tribunal VS Organisations. 11 Jun 2003
Advertising on Cows! Why not kids?
I read in the Advantage Magazine that a overseas company is selling advertising space on cows!? 5 Jun 2003
