Subliminal advertising
After the furore of subliminal advertising a few years ago is it still practised in South Africa? 5 Jun 2003
Does the print media even remember they have a social reponsibility to the people?
Seems the more papers sell the more sensational stories become! 5 Jun 2003
Are black copywriters ever considered for awards?
It's just that I noticed that there aren't any in all the ads of the month/year. Yet most of these ads are supposed to be talking to Black audiences. 2 Jun 2003
Has plagiarism won over creativity?
The Generator site structure, layout and a few concepts are basically copied directly from the 2advanced site. 2 Jun 2003
Would you join PRISA?
Is PRISA doing enough to market itself amongst the local industry? If you are a member, are you satisfied with PRISA's representation of you and your company, if you are not a member of PRISA, why not? 1 Jun 2003
The VW Golf Ad
What do you think of the new VW Golf Ad (the one where the bloke can't get it up, then goes for a spin in his Golf and comes back home ready for action)? 31 May 2003
How many adverts can you squeeze into a cinema full of people waiting to watch the Matrix?!
I admit I did not count but it was about ten too many!!! 28 May 2003
Bus shelter, sweet bus shelter
I find the new Standard Bank adverts on bus shelters quite offensive and I'm quite surprised because of Standard bank being as family orientated as they are. 28 May 2003
Impact of poor Springbok Performance on advertising revenues during World Cup
Will the continuing poor performance of the South African rugby side have a negative impact on advertising revenues during the upcoming World Cup? 27 May 2003
Half-naked ladies - not music to my ears
What is it with hair care and skin care adverts using half naked chicks, doing somersaults and handstands in galeforce wind conditions, to sell their products? 20 May 2003
Done ideas
New Motorola Ad with the guy humming the tune from someone's cellphone which sets off a chain reaction, only to end up back at the original guy. 20 May 2003
Branding kids
Am I the only one to feel uncomfortable with the idea of teaching children to read by flashing brand names at them? 20 May 2003
Fantastic graveyard advert for Axe
While paging through the latest FHM I saw a fantastic advertisement for Axe. It features two girls digging up a dead guy in a cemetary. The line reads "The long lasting Axe Effect." 19 May 2003
Does PRISA deliver on international standards?
Following on the PRISA debate raised in the last issue (Communicate, 5-5-2003), comments came thick and fast! A South African PRO working in the UK, Zipphora Mothoa-Laird, is amazed to learn that PRISA does not enjoy credibility among many communications consultants in SA, when the UK IPR markets itself aggressively within the UK to both employers and employees, bringing a range of benefits to members such as herself. 18 May 2003
Empowerment jobs require 'valid drivers licence'
When advertising for posts, most employers from all sectors, including the government, require "valid drivers licence" and "own car". This deters people from previously disadvantaged communities from applying for these posts. 15 May 2003
Who really makes money in Advertising?
Why is it that Photographers & Directors get paid so much when they are not the ones coming up with the ideas. 14 May 2003
The Friday night dilemma
Sopranos, X-Files, Outerlimits all at the same time? Can't some of the goodness be spread over to some of the dull mid week slots? 11 May 2003
A Landrover for the price of a mag?
Seen Mens Health's wild copy claim? It paves the offroader's way for a merry legal drive... copywriting shortcuts... ouch! 7 May 2003
One liners
When two ads use the same one-liner we know that the advertising industry is running out of ideas. 7 May 2003
Doritos
Should the creative team who did this be beaten and shot? Or just shot? 5 May 2003
'Copywriter killed in highjacking'?
I saw an article today and the headline was "Minister killed in Highjacking" Was this the only highjacking in this country today? 5 May 2003
Worst radio ad of 2003?
The new Elizabeth Arden Mother's Day radio spot is embarassing. 4 May 2003
Lobbying in SA
Lobbying is big business in countries like the United States. Is there a strong demand for lobbying and other aspects of government PR in South Africa? This question comes a PR student, who wants to know whether this is a career worth pursuing. 4 May 2003
International commercials lacking
South Africa has some of the best Creative minds in the Advertising business and yet we still have to watch trash from overseas. 29 Apr 2003
Vitalinea Ad
In this ad (the one where the two girls are chilling by the pool, waiter brings a yoghurt on a tray to one of them, who chirps, "Low fat, I didn't order this, besides, do I look as though I need it?" 29 Apr 2003
BMW's butterflies in the stomach ad.
I was amazed to discover that BMW topped the 'mouse on the steering wheel' ad. 22 Apr 2003
Creative Block?
What is up with the series of adverts that begin with some fool clinking a glass before everybody in the room joins in on the percussion and finally end with cheesy laughter? These all promote entirely different products (Fridges, alcohol, etc) so why are they so similiar? 21 Apr 2003
Cell C
The new Cell C ad (two Chinese Martial Arts actors fighting, one's voice out of sync with his lip movements, the other's not) is even funnier than the previous Cough Syrup ad! 21 Apr 2003
Us Shallow Woolies Shoppers
Do they really think we prioritise our shopping over having babies or getting engaged? 16 Apr 2003
Vodacom 4U Baby Grown Up
Has the Vodacom 4U Baby campaign out grown it's time? Do the public and target market relate to this campaign anymore?› 16 Apr 2003
