A Landrover for the price of a mag?
Seen Mens Health's wild copy claim? It paves the offroader's way for a merry legal drive... copywriting shortcuts... ouch!
Billboard: "Buy Men's Health and Win a Landrover". Great, that sounds easy enough! A sure thing! Yes, yes, hopefully the majority of us get that it SHOULD read "stand a chance of winning", or "you could" - and that a billboard doesn't leave much space for blah blah - but what a cheat. Glad I ain't on the client line when the Claims Callers start phoning, mag in hand, asking for their prize. On second thoughts, anyone got the number?
