Perception Rules - Hyundai Getz
Amazing how the Hyundai Getz is bought and driven by females ONLY.
I have never seen a man driving a Hyundai Getz.
The TV campaign (though it includes more male, testosterone-induced activity) shows a woman driving it, and funny enough - I have seen a good few hundred already, but not a single one driven by a man. It's fantastic how marketing shapes perception.
