![Cell C has unveiled its bold new brand identity that is a nod to the purpose, To be an ally to those Cell C serves in partnership with design agency Shift (Image supplied)](https://biz-file.com/c/2409/750654-64x64.jpg?2)
Subscribe & Follow
Jobs
- MW Art Director Cape Town
- Senior Design Manager / Design Studio Manager Johannesburg
- Senior Account Manager Johannesburg
- Data Strategist Johannesburg
- Freelance MultiMedia Designer Johannesburg
- Marketing Project Coordinator Cape Town
- Activations Manager Johannesburg
- Account Director Johannesburg
- Mid - Senior Copywriter Durban
- Studio Administrator - Fixed Term Contract (Maternity Cover) Stellenbosch
Background ad music
There is a new ad that has just been introduced on tv of a pool cleaner. It has background music that goes 'I'm just a gigolo...'. There is guy who is cleaning the pool and there are all these beautiful ladies that are watching him.
What I don't understand is that the same music was used for a very famous ad for a cellphone company and consumers clearly identify the ad with the cellphone company. How I got to realise this could be a potential problem is that the ad started playing and I was not watching the screen, I looked up expecting to see the cellphone ad but it was not the ad I expected that was playing.
My question is why do ad agencies do this, is it good for the profitability of the company they are advertising for?
![](/res/img/s.gif)