![Cell C has unveiled its bold new brand identity that is a nod to the purpose, To be an ally to those Cell C serves in partnership with design agency Shift (Image supplied)](https://biz-file.com/c/2409/750654-64x64.jpg?2)
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One liners
When two ads use the same one-liner we know that the advertising industry is running out of ideas.
The two ads in question are SABC TV ad and the Herbology memory tonic ad. The joke revolves around a patient presenting a lack of memory problem to a doctor and the patient then forgets the problem that he had just presented.
This joke is stale to start with, but having to watch it repeatedly is absolute torture and has me scrambling for the remote.
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