Cardies says it best...about the guy with hick-ups - seeking help for this permanent hick-ups untill eventually a card and balloons enter his room (the get well soon idea). A balloon bursts, and he suddenly, after various attempts to doctors and specialists, feels the relief.....stops with his hick-ups and smiles of delight. Cardies says it best - in this case, they said it so well, that they cured the man of his problem!!!!
Can we for once agree, that this is a fantastic ad? It does all those basics right. It's a huge achievement to the creative and client involved?
Well done to you all - from me!!!!
