![Santam's new brand repositioning moves it into a new era, but the brand will retain, for now, its distinctive yellow umbrella logo (Image supplied)](https://biz-file.com/c/2409/749986-64x64.jpg?2)
Trending
![Santam's new brand repositioning moves it into a new era, but the brand will retain, for now, its distinctive yellow umbrella logo (Image supplied)](https://biz-file.com/c/2409/749986-64x64.jpg?2)
![Pick n Pay launches Live Well Club to encourage healthier eating habits](https://biz-file.com/c/2409/750103-64x64.jpg?5)
![Woolworths reports 16.8% drop in FY profit as shoppers spend less](https://biz-file.com/c/2409/750097-64x64.jpg?5)
![Sanlam's Life of Confidence campaign overcame the challenges in the financial services market by tapping into the power of digital marketing explains (left) Kirsten Fynn, business unit director at Incubeta and (right) Kelly Driscoll, head of demand generation at Sanlam (Images supplied. Production by Bizcommunity)](https://biz-file.com/c/2409/750207-64x64.jpg?1)
![How to build meaningful iconic brands that are connected to culture](https://biz-file.com/c/2409/750063.png)
How to build meaningful iconic brands that are connected to culture
Yasmin Kathoria and Lerato Kgatla
![Are classrooms frozen in time? The urgent need for educational reform](https://biz-file.com/c/2409/750273.jpg)
![SPCA Roodepoort gets a sustainable makeover with Eco Paws initiative](https://biz-file.com/c/2409/750111.jpg)
![Chinese autos make waves in SA, rising from 2% to 9% of market share](https://biz-file.com/c/2409/750148.jpg)
![Image source: David McBee from](https://biz-file.com/c/2409/750085-64x64.jpg?2)
Crypto traders under Sars' microscope
Cor Kraamwinkel, Lenee Green, Lerato Lamola, Margaret Vermaak, and Mieke Vlok
![Images by Aa-isha Hassiem](https://biz-file.com/c/2409/750011-64x64.jpg?5)
Subscribe to daily business and company news across 19 industries
×![Augmented reality campaign brings books to life](https://biz-file.com/c/0904/29372-208x117.jpg)
![In-store campaign concentrates on family](https://biz-file.com/c/0903/27697-208x117.jpg)
![Flighting at the mall for a fat-free summer](https://biz-file.com/c/0902/26540-208x117.jpg)
![ROI on mobile billboards: a case study](https://biz-file.com/c/0902/26187-208x117.jpg)
![ActivRetail](https://biz-file.com/b/0711/13807-208x117.gif?1)
Game launches interactive stores
ActivRetail 28 Oct 2008
![Turn over a new leaf in time for New Year](https://biz-file.com/c/0810/22004-208x117.jpg)
![Competition encourages conservation education](https://biz-file.com/c/0810/21535-208x117.jpg)
![Rewarding loyal pizza lovers with new offerings](https://biz-file.com/c/0809/21209-208x117.jpg)
![The who's who of US retailing](https://biz-file.com/c/0808/19354-208x117.jpg)
![Software for retail: show the value](https://biz-file.com/c/0807/18782-208x117.jpg)
![Casing Las Vegas stores](https://biz-file.com/c/0807/18124-208x117.jpg)
Casing Las Vegas stores
Pedro de Gouveia 2 Jul 2008
More news
![Augmented reality campaign brings books to life](https://biz-file.com/c/0904/29372-208x117.jpg)
![In-store campaign concentrates on family](https://biz-file.com/c/0903/27697-208x117.jpg)
![Flighting at the mall for a fat-free summer](https://biz-file.com/c/0902/26540-208x117.jpg)
![ROI on mobile billboards: a case study](https://biz-file.com/c/0902/26187-208x117.jpg)
![ActivRetail](https://biz-file.com/b/0711/13807-208x117.gif?1)
Game launches interactive stores
ActivRetail 28 Oct 2008
![Turn over a new leaf in time for New Year](https://biz-file.com/c/0810/22004-208x117.jpg)
![Competition encourages conservation education](https://biz-file.com/c/0810/21535-208x117.jpg)
![Rewarding loyal pizza lovers with new offerings](https://biz-file.com/c/0809/21209-208x117.jpg)
![The who's who of US retailing](https://biz-file.com/c/0808/19354-208x117.jpg)
![Software for retail: show the value](https://biz-file.com/c/0807/18782-208x117.jpg)
![Casing Las Vegas stores](https://biz-file.com/c/0807/18124-208x117.jpg)
Casing Las Vegas stores
Pedro de Gouveia 2 Jul 2008
![ActivRetail](https://biz-file.com/b/0711/13807-208x117.gif?1)
![Coke's toasty new caffeine fix](https://biz-file.com/c/0805/17036-208x117.jpg)
![Reaching the mobile consumer](https://biz-file.com/c/0805/16820-208x117.jpg)
![Sign Africa 2008 events launched](https://biz-file.com/c/0802/13585-208x117.jpg)
![Retail brand directions for 2008](https://biz-file.com/c/0801/12844-208x117.jpg)
![View instore display solutions online](https://biz-file.com/c/0711/11698-208x117.jpg)
![](/res/img/s.gif)