Social Media Officer| Remuneration: | cost-to-company | | Location: | Lagos, Nigeria | | Job level: | Mid | | Type: | Permanent | | Company: | Ad Talent Africa |
Who we are: A leading event management company based in Nigeria. What we do: We deliver exceptional event planning and execution services, ensuring that every event we manage exceeds our clients' expectations. What we are looking for: A Social Media Officer to develop and implement social media strategies to enhance brand awareness, engagement and promotion of the company's events and services. What you will do: Social media strategy:- Develop and execute social media marketing strategies to reach target audiences, build brand presence and drive engagement
- Collaborate with the marketing team to align social media initiatives with overall marketing objectives and campaign calendars
Content creation and curation:- Create compelling and visually appealing content for social media channels, including posts, stories, videos, graphics and other multimedia assets
- Curate user-generated content, industry news, trends and relevant resources to maintain a consistent and relevant social media presence
Community management:- Monitor social media platforms, engage with followers, respond to comments and messages and foster positive interactions with the audience
- Manage online communities, forums and groups related to events, networking and industry discussions to enhance brand credibility and relationships
Campaign planning and execution:- Plan and execute social media campaigns, contests, promotions and partnerships to drive awareness, traffic and conversions
- Utilise social media advertising, influencers and analytics tools to optimise campaign performance, reach target audiences and achieve desired outcomes
Performance monitoring and reporting:- Track and analyse key social media metrics, such as engagement rates, reach, impressions, click-through rates and conversions, to evaluate campaign effectiveness
- Prepare regular reports, insights and recommendations based on data analysis to improve social media tactics, content quality and audience targeting
Brand reputation and crisis management:- Monitor online brand mentions, reviews and feedback and respond promptly to customer inquiries, complaints and reputation management issues
- Implement crisis communication strategies, address negative feedback and uphold brand integrity and professionalism in social media interactions
What you must have:- Bachelor's degree in marketing, communications, digital media, or related field
- Proven experience in social media management or digital marketing, with a minimum of five years in a similar role
- Proficiency in social media platforms, analytics tools and scheduling apps
- Creative flair, storytelling skills and visual content creation abilities
- Strong written and verbal communication skills, with attention to detail
- Knowledge of current industry trends, best practices and emerging technologies in social media marketing
Skills required- Content creation
- Social media marketing
- Social media strategy
Posted on 30 Aug 11:51, Closing date 29 Sep |
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