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    Source: © 123rf As customer journeys become more complex, creating a more personalised two-way interaction with customers is an increasingly important requirement for brands
    Messaging the preferred method for customers to interact with brands says research
    Source: © LinkedIn Dentsu’s Carat has been appointed to Pernod Ricard's €100m EMEA media planning and buying account
    Dentsu’s Carat wins Pernod Ricard's €100m EMEA media planning and buying account

    7 Jun 2024

    Source: © Cannes Lions the Cannes Lions 2024 has released its first shortlists
    #Cannes2024 : Innovation, Glass and Titanium Shortlists released

    By Danette Breitenbach 4 Jun 2024

    New at Eurobest 2012
    New at Eurobest 2012

    10 Oct 2012

    Eurobest celebrates 25 years with world-class jury presidents
    Eurobest celebrates 25 years with world-class jury presidents

    5 Oct 2012

    Wired 2012 - booked your ticket?
    Wired 2012 - booked your ticket?

    4 Oct 2012

    Marketing pays off: iPhone 5 frenzy builds ahead of today's release
    Marketing pays off: iPhone 5 frenzy builds ahead of today's release

    21 Sep 2012

    London International Advertising Awards: Judging begins
    London International Advertising Awards: Judging begins

    21 Sep 2012

    WIRED 2012 announces agenda
    WIRED 2012 announces agenda

    21 Sep 2012

    D&AD announces the All Time Pencil Winners, President's Awards and (one) Black Pencil
    D&AD announces the All Time Pencil Winners, President's Awards and (one) Black Pencil

    19 Sep 2012

    Sir John Hegarty takes on jury president role at Eurobest
    Sir John Hegarty takes on jury president role at Eurobest

    12 Sep 2012

    Euronews launches Business Awards for SMEs that 'shine online'
    Euronews launches Business Awards for SMEs that 'shine online'

    10 Sep 2012

    M&M Global Awards
    M&M Global Awards

    10 Sep 2012

    New brand Infiniti challenges Germany
    New brand Infiniti challenges Germany

    5 Sep 2012

    World Press Trends: Newspaper audience up, but digital revenues...
    World Press Trends: Newspaper audience up, but digital revenues...

    3 Sep 2012

    Eurobest opens for entries
    Eurobest opens for entries

    24 Aug 2012

    The Make Believe Journey
    The Make Believe Journey

    23 Aug 2012

    Pepsi and Doritos make a 'Super Powerful Combination'
    Pepsi and Doritos make a 'Super Powerful Combination'

    15 Aug 2012

    comScore products certified in Europe by ABC and OJD
    comScore products certified in Europe by ABC and OJD

    14 Aug 2012

    Little time left to enter LIA 2012

    8 Aug 2012

    Case study: The Quidco Quartet
    Case study: The Quidco Quartet

    3 Aug 2012

    Coca-Cola ramps up activation for Olympics 2012
    Coca-Cola ramps up activation for Olympics 2012

    26 Jul 2012

    Fresh organisational thinking required - and delivered
    Fresh organisational thinking required - and delivered

    26 Jul 2012

    RECMA publishes Global Billings Rankings '2011' report
    RECMA publishes Global Billings Rankings '2011' report

    20 Jul 2012

    Greenlight showcases Digital Campaign Planner for Christmas 2012
    Greenlight showcases Digital Campaign Planner for Christmas 2012

    20 Jul 2012

    comScore, Facebook: European insights about earned and paid media reach and effectiveness
    comScore, Facebook: European insights about earned and paid media reach and effectiveness

    19 Jul 2012

    The Talking Tree
    The Talking Tree

    16 Jul 2012

    BBC's 'VirtualBagel' experiment does not prove Facebook advertising ineffective
    BBC's 'VirtualBagel' experiment does not prove Facebook advertising ineffective

    16 Jul 2012

    The BRAVES - tonight
    The BRAVES - tonight

    11 Jul 2012

    London International Awards: Deadline looms
    London International Awards: Deadline looms

    10 Jul 2012

    Ad impressions must be backed by actual visibility, warns GfK
    Ad impressions must be backed by actual visibility, warns GfK

    6 Jul 2012

    100 years of style
    100 years of style

    5 Jul 2012

    The BRAVES land in Leicester Square
    The BRAVES land in Leicester Square

    5 Jul 2012

    Show more

    More news

    New at Eurobest 2012
    New at Eurobest 2012

    10 Oct 2012

    Eurobest celebrates 25 years with world-class jury presidents
    Eurobest celebrates 25 years with world-class jury presidents

    5 Oct 2012

    Wired 2012 - booked your ticket?
    Wired 2012 - booked your ticket?

    4 Oct 2012

    Marketing pays off: iPhone 5 frenzy builds ahead of today's release
    Marketing pays off: iPhone 5 frenzy builds ahead of today's release

    21 Sep 2012

    London International Advertising Awards: Judging begins
    London International Advertising Awards: Judging begins

    21 Sep 2012

    WIRED 2012 announces agenda
    WIRED 2012 announces agenda

    21 Sep 2012

    D&AD announces the All Time Pencil Winners, President's Awards and (one) Black Pencil
    D&AD announces the All Time Pencil Winners, President's Awards and (one) Black Pencil

    19 Sep 2012

    Sir John Hegarty takes on jury president role at Eurobest
    Sir John Hegarty takes on jury president role at Eurobest

    12 Sep 2012

    Euronews launches Business Awards for SMEs that 'shine online'
    Euronews launches Business Awards for SMEs that 'shine online'

    10 Sep 2012

    M&M Global Awards
    M&M Global Awards

    10 Sep 2012

    New brand Infiniti challenges Germany
    New brand Infiniti challenges Germany

    5 Sep 2012

    World Press Trends: Newspaper audience up, but digital revenues...
    World Press Trends: Newspaper audience up, but digital revenues...

    3 Sep 2012

    Eurobest opens for entries
    Eurobest opens for entries

    24 Aug 2012

    The Make Believe Journey
    The Make Believe Journey

    23 Aug 2012

    Pepsi and Doritos make a 'Super Powerful Combination'
    Pepsi and Doritos make a 'Super Powerful Combination'

    15 Aug 2012

    comScore products certified in Europe by ABC and OJD
    comScore products certified in Europe by ABC and OJD

    14 Aug 2012

    Little time left to enter LIA 2012

    8 Aug 2012

    Case study: The Quidco Quartet
    Case study: The Quidco Quartet

    3 Aug 2012

    Coca-Cola ramps up activation for Olympics 2012
    Coca-Cola ramps up activation for Olympics 2012

    26 Jul 2012

    Fresh organisational thinking required - and delivered
    Fresh organisational thinking required - and delivered

    26 Jul 2012

    RECMA publishes Global Billings Rankings '2011' report
    RECMA publishes Global Billings Rankings '2011' report

    20 Jul 2012

    Greenlight showcases Digital Campaign Planner for Christmas 2012
    Greenlight showcases Digital Campaign Planner for Christmas 2012

    20 Jul 2012

    comScore, Facebook: European insights about earned and paid media reach and effectiveness
    comScore, Facebook: European insights about earned and paid media reach and effectiveness

    19 Jul 2012

    The Talking Tree
    The Talking Tree

    16 Jul 2012

    BBC's 'VirtualBagel' experiment does not prove Facebook advertising ineffective
    BBC's 'VirtualBagel' experiment does not prove Facebook advertising ineffective

    16 Jul 2012

    The BRAVES - tonight
    The BRAVES - tonight

    11 Jul 2012

    London International Awards: Deadline looms
    London International Awards: Deadline looms

    10 Jul 2012

    Ad impressions must be backed by actual visibility, warns GfK
    Ad impressions must be backed by actual visibility, warns GfK

    6 Jul 2012

    100 years of style
    100 years of style

    5 Jul 2012

    The BRAVES land in Leicester Square
    The BRAVES land in Leicester Square

    5 Jul 2012

    WFA to offer marketing procurement benchmark service
    WFA to offer marketing procurement benchmark service

    4 Jul 2012

    Interbrand releases 2nd annual Best Global Green Brands Report
    Interbrand releases 2nd annual Best Global Green Brands Report

    2 Jul 2012

    London International Awards: Further deadline extension to 13 July
    London International Awards: Further deadline extension to 13 July

    28 Jun 2012

    Calling all innovators
    Calling all innovators

    26 Jun 2012

    [Cannes Lions 2012] Final winners
    [Cannes Lions 2012] Final winners

    25 Jun 2012

    [Cannes Lions 2012] Creative Effectiveness, Media, Mobile & Outdoor Lions winners
    [Cannes Lions 2012] Creative Effectiveness, Media, Mobile & Outdoor Lions winners

    20 Jun 2012

    [Cannes Lions 2012] Direct shortlists released
    [Cannes Lions 2012] Direct shortlists released

    18 Jun 2012

    [Cannes Lions 2012] Dan Wieden to receive Lion of St. Mark
    [Cannes Lions 2012] Dan Wieden to receive Lion of St. Mark

    8 Jun 2012

    World Newspaper Congress: Toronto Star demonstrates growth
    World Newspaper Congress: Toronto Star demonstrates growth

    7 Jun 2012

    [Cannes Lions 2012] Entries break record
    [Cannes Lions 2012] Entries break record

    7 Jun 2012

    Show more

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