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Source: © 123rf As customer journeys become more complex, creating a more personalised two-way interaction with customers is an increasingly important requirement for brands

Messaging the preferred method for customers to interact with brands says research

Source: © LinkedIn Dentsu’s Carat has been appointed to Pernod Ricard's €100m EMEA media planning and buying account

Dentsu’s Carat wins Pernod Ricard's €100m EMEA media planning and buying account

7 Jun 2024

Source: © Cannes Lions the Cannes Lions 2024 has released its first shortlists

#Cannes2024 : Innovation, Glass and Titanium Shortlists released

By Danette Breitenbach 4 Jun 2024

Katy Perry and the pop video

Katy Perry and the pop video

6 Sep 2011

Mobile, video emerge as significant online ad platforms in UK

Mobile, video emerge as significant online ad platforms in UK

5 Sep 2011

Underwear revolution

Underwear revolution

26 Aug 2011

Burn a celebrity

Burn a celebrity

25 Aug 2011

A SOSTAC for your PESTLE?

A SOSTAC for your PESTLE?

23 Aug 2011

Fastest brand partnership

23 Aug 2011

Newspaper sites across Europe demonstrate growth in the past year

Newspaper sites across Europe demonstrate growth in the past year

19 Aug 2011

4A'S announces 2011 Jay Chiat Awards For Strategic Excellence shortlist

4A'S announces 2011 Jay Chiat Awards For Strategic Excellence shortlist

16 Aug 2011

Nielsen's Women of Tomorrow

Nielsen's Women of Tomorrow

12 Aug 2011

Fit for fashion

Fit for fashion

10 Aug 2011

Marcus John to head MediaCom SPORT

Marcus John to head MediaCom SPORT

8 Aug 2011

Project your imagination

Project your imagination

5 Aug 2011

Keyword research crucial to success of digital campaigns

Keyword research crucial to success of digital campaigns

3 Aug 2011

M&M Awards: SA in shortlist

M&M Awards: SA in shortlist

1 Aug 2011

Eurobest 2011 opens for delegate registrations

Eurobest 2011 opens for delegate registrations

29 Jul 2011

All aboard... Ferrorama is departing now

All aboard... Ferrorama is departing now

28 Jul 2011

Retro on the radio

Retro on the radio

26 Jul 2011

Rolodex rolls out campaign

Rolodex rolls out campaign

22 Jul 2011

[Cannes Lions 2011] Cannes Lions withdraws two Lions won by Moma Propaganda, Brazil

[Cannes Lions 2011] Cannes Lions withdraws two Lions won by Moma Propaganda, Brazil

22 Jul 2011

MMA re-launches Italian local council

MMA re-launches Italian local council

20 Jul 2011

MMA launches Egypt and Middle East Local Council

MMA launches Egypt and Middle East Local Council

20 Jul 2011

Mojiva Inc joins the MMA as a Global Premium Member

Mojiva Inc joins the MMA as a Global Premium Member

20 Jul 2011

M&M: Vote for the best in international advertising

M&M: Vote for the best in international advertising

18 Jul 2011

New ad sales training launched for today's newspaper executives

New ad sales training launched for today's newspaper executives

14 Jul 2011

55% of digital marketers don't know which words gain optimum returns campaign-wise

55% of digital marketers don't know which words gain optimum returns campaign-wise

14 Jul 2011

It's not a phone: The future of mobile marketing

It's not a phone: The future of mobile marketing

12 Jul 2011

Steal me - if you can

Steal me - if you can

11 Jul 2011

MMA publishes brand marketer's guide to mobile web; mobile apps

30 Jun 2011

Don't neglect the Islamic market

Don't neglect the Islamic market

29 Jun 2011

London International Awards: Deadline now 15 July

London International Awards: Deadline now 15 July

29 Jun 2011

More news

Katy Perry and the pop video

Katy Perry and the pop video

6 Sep 2011

Mobile, video emerge as significant online ad platforms in UK

Mobile, video emerge as significant online ad platforms in UK

5 Sep 2011

Underwear revolution

Underwear revolution

26 Aug 2011

Burn a celebrity

Burn a celebrity

25 Aug 2011

A SOSTAC for your PESTLE?

A SOSTAC for your PESTLE?

23 Aug 2011

Fastest brand partnership

23 Aug 2011

Newspaper sites across Europe demonstrate growth in the past year

Newspaper sites across Europe demonstrate growth in the past year

19 Aug 2011

4A'S announces 2011 Jay Chiat Awards For Strategic Excellence shortlist

4A'S announces 2011 Jay Chiat Awards For Strategic Excellence shortlist

16 Aug 2011

Nielsen's Women of Tomorrow

Nielsen's Women of Tomorrow

12 Aug 2011

Fit for fashion

Fit for fashion

10 Aug 2011

Marcus John to head MediaCom SPORT

Marcus John to head MediaCom SPORT

8 Aug 2011

Project your imagination

Project your imagination

5 Aug 2011

Keyword research crucial to success of digital campaigns

Keyword research crucial to success of digital campaigns

3 Aug 2011

M&M Awards: SA in shortlist

M&M Awards: SA in shortlist

1 Aug 2011

Eurobest 2011 opens for delegate registrations

Eurobest 2011 opens for delegate registrations

29 Jul 2011

All aboard... Ferrorama is departing now

All aboard... Ferrorama is departing now

28 Jul 2011

Retro on the radio

Retro on the radio

26 Jul 2011

Rolodex rolls out campaign

Rolodex rolls out campaign

22 Jul 2011

[Cannes Lions 2011] Cannes Lions withdraws two Lions won by Moma Propaganda, Brazil

[Cannes Lions 2011] Cannes Lions withdraws two Lions won by Moma Propaganda, Brazil

22 Jul 2011

MMA re-launches Italian local council

MMA re-launches Italian local council

20 Jul 2011

MMA launches Egypt and Middle East Local Council

MMA launches Egypt and Middle East Local Council

20 Jul 2011

Mojiva Inc joins the MMA as a Global Premium Member

Mojiva Inc joins the MMA as a Global Premium Member

20 Jul 2011

M&M: Vote for the best in international advertising

M&M: Vote for the best in international advertising

18 Jul 2011

New ad sales training launched for today's newspaper executives

New ad sales training launched for today's newspaper executives

14 Jul 2011

55% of digital marketers don't know which words gain optimum returns campaign-wise

55% of digital marketers don't know which words gain optimum returns campaign-wise

14 Jul 2011

It's not a phone: The future of mobile marketing

It's not a phone: The future of mobile marketing

12 Jul 2011

Steal me - if you can

Steal me - if you can

11 Jul 2011

MMA publishes brand marketer's guide to mobile web; mobile apps

30 Jun 2011

Don't neglect the Islamic market

Don't neglect the Islamic market

29 Jun 2011

London International Awards: Deadline now 15 July

London International Awards: Deadline now 15 July

29 Jun 2011

Coke campaigns put spotlight on Special Olympics

Coke campaigns put spotlight on Special Olympics

28 Jun 2011

Global TV advertising market looks forward to bumper 2012

Global TV advertising market looks forward to bumper 2012

Adam Thomas 28 Jun 2011

Branded music

22 Jun 2011

WAYN signs multi-million dollar advertising contract with SA Tourism

WAYN signs multi-million dollar advertising contract with SA Tourism

22 Jun 2011

Corona in the White Island

Corona in the White Island

21 Jun 2011

What a charming campaign

What a charming campaign

14 Jun 2011

A good egg

13 Jun 2011

Two thirds of consumers fail to click with unengaged social media advertising

Two thirds of consumers fail to click with unengaged social media advertising

Mintel Oxygen 13 Jun 2011

LIA extends deadline

LIA extends deadline

9 Jun 2011

Who are you with Nikon?

Who are you with Nikon?

8 Jun 2011