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    Source: © 123rf As customer journeys become more complex, creating a more personalised two-way interaction with customers is an increasingly important requirement for brands
    Messaging the preferred method for customers to interact with brands says research
    Source: © LinkedIn Dentsu’s Carat has been appointed to Pernod Ricard's €100m EMEA media planning and buying account
    Dentsu’s Carat wins Pernod Ricard's €100m EMEA media planning and buying account

    7 Jun 2024

    Source: © Cannes Lions the Cannes Lions 2024 has released its first shortlists
    #Cannes2024 : Innovation, Glass and Titanium Shortlists released

    By Danette Breitenbach 4 Jun 2024

    Coke campaigns put spotlight on Special Olympics
    Coke campaigns put spotlight on Special Olympics

    28 Jun 2011

    Global TV advertising market looks forward to bumper 2012
    Global TV advertising market looks forward to bumper 2012

      28 Jun 2011

    Branded music
    Branded music

    22 Jun 2011

    WAYN signs multi-million dollar advertising contract with SA Tourism
    WAYN signs multi-million dollar advertising contract with SA Tourism

    22 Jun 2011

    Corona in the White Island
    Corona in the White Island

    21 Jun 2011

    What a charming campaign
    What a charming campaign

    14 Jun 2011

    A good egg
    A good egg

    13 Jun 2011

    Two thirds of consumers fail to click with unengaged social media advertising
    Two thirds of consumers fail to click with unengaged social media advertising

      13 Jun 2011

    LIA extends deadline
    LIA extends deadline

    9 Jun 2011

    Who are you with Nikon?
    Who are you with Nikon?

    8 Jun 2011

    Amsterdam Worldwide launching second blogger profile movie
    Amsterdam Worldwide launching second blogger profile movie

    1 Jun 2011

    Record year for Cannes Lions entries
    Record year for Cannes Lions entries

    1 Jun 2011

    Chocography
    Chocography

    31 May 2011

    Cannes Lions new Creative Effectiveness category attracts 142 entries
    Cannes Lions new Creative Effectiveness category attracts 142 entries

    9 May 2011

    MMA publishes latest issue of International Journal Of Mobile Marketing
    MMA publishes latest issue of International Journal Of Mobile Marketing

    6 May 2011

    Surge in mobile data revenue makes case for managed service model
    Surge in mobile data revenue makes case for managed service model

      6 May 2011

    XMA Cross-Media Awards focus on apps
    XMA Cross-Media Awards focus on apps

    5 May 2011

    Festival of Media: Improve your digital marketing expertise
    Festival of Media: Improve your digital marketing expertise

    21 Apr 2011

    Cannes Lions International Festival of Creativity - not to be missed
    Cannes Lions International Festival of Creativity - not to be missed

    20 Apr 2011

    Cannes Creative Leaders awards bursaries
    Cannes Creative Leaders awards bursaries

    19 Apr 2011

    Ten ways to market your brand
    Ten ways to market your brand

      18 Apr 2011

    Russians don't click with display ads
    Russians don't click with display ads

    18 Apr 2011

    Opera gets a parking ticket
    Opera gets a parking ticket

    15 Apr 2011

    Cannes Lions Cyber, Film Craft, Media & Radio Juries named
    Cannes Lions Cyber, Film Craft, Media & Radio Juries named

    13 Apr 2011

    Cannes Lions launches Cannes Creative Academy for Young Marketers
    Cannes Lions launches Cannes Creative Academy for Young Marketers

    13 Apr 2011

    Cross-culture thinking
    Cross-culture thinking

      5 Apr 2011

    Alcohol matching trend offers huge opportunities for food industry
    Alcohol matching trend offers huge opportunities for food industry

    5 Apr 2011

    Festival of Media: Learn the true value of 'like'
    Festival of Media: Learn the true value of 'like'

    5 Apr 2011

    CMOs and Twitter - have they joined the celebration?
    CMOs and Twitter - have they joined the celebration?

      4 Apr 2011

    Greenlight comments on Google's +1 feature
    Greenlight comments on Google's +1 feature

    1 Apr 2011

    Show more

    More news

    Coke campaigns put spotlight on Special Olympics
    Coke campaigns put spotlight on Special Olympics

    28 Jun 2011

    Global TV advertising market looks forward to bumper 2012
    Global TV advertising market looks forward to bumper 2012

     28 Jun 2011

    Branded music
    Branded music

    22 Jun 2011

    WAYN signs multi-million dollar advertising contract with SA Tourism
    WAYN signs multi-million dollar advertising contract with SA Tourism

    22 Jun 2011

    Corona in the White Island
    Corona in the White Island

    21 Jun 2011

    What a charming campaign
    What a charming campaign

    14 Jun 2011

    A good egg
    A good egg

    13 Jun 2011

    Two thirds of consumers fail to click with unengaged social media advertising
    Two thirds of consumers fail to click with unengaged social media advertising

     13 Jun 2011

    LIA extends deadline
    LIA extends deadline

    9 Jun 2011

    Who are you with Nikon?
    Who are you with Nikon?

    8 Jun 2011

    Amsterdam Worldwide launching second blogger profile movie
    Amsterdam Worldwide launching second blogger profile movie

    1 Jun 2011

    Record year for Cannes Lions entries
    Record year for Cannes Lions entries

    1 Jun 2011

    Chocography
    Chocography

    31 May 2011

    Cannes Lions new Creative Effectiveness category attracts 142 entries
    Cannes Lions new Creative Effectiveness category attracts 142 entries

    9 May 2011

    MMA publishes latest issue of International Journal Of Mobile Marketing
    MMA publishes latest issue of International Journal Of Mobile Marketing

    6 May 2011

    Surge in mobile data revenue makes case for managed service model
    Surge in mobile data revenue makes case for managed service model

     6 May 2011

    XMA Cross-Media Awards focus on apps
    XMA Cross-Media Awards focus on apps

    5 May 2011

    Festival of Media: Improve your digital marketing expertise
    Festival of Media: Improve your digital marketing expertise

    21 Apr 2011

    Cannes Lions International Festival of Creativity - not to be missed
    Cannes Lions International Festival of Creativity - not to be missed

    20 Apr 2011

    Cannes Creative Leaders awards bursaries
    Cannes Creative Leaders awards bursaries

    19 Apr 2011

    Ten ways to market your brand
    Ten ways to market your brand

     18 Apr 2011

    Russians don't click with display ads
    Russians don't click with display ads

    18 Apr 2011

    Opera gets a parking ticket
    Opera gets a parking ticket

    15 Apr 2011

    Cannes Lions Cyber, Film Craft, Media & Radio Juries named
    Cannes Lions Cyber, Film Craft, Media & Radio Juries named

    13 Apr 2011

    Cannes Lions launches Cannes Creative Academy for Young Marketers
    Cannes Lions launches Cannes Creative Academy for Young Marketers

    13 Apr 2011

    Cross-culture thinking
    Cross-culture thinking

     5 Apr 2011

    Alcohol matching trend offers huge opportunities for food industry
    Alcohol matching trend offers huge opportunities for food industry

    5 Apr 2011

    Festival of Media: Learn the true value of 'like'
    Festival of Media: Learn the true value of 'like'

    5 Apr 2011

    CMOs and Twitter - have they joined the celebration?
    CMOs and Twitter - have they joined the celebration?

     4 Apr 2011

    Greenlight comments on Google's +1 feature
    Greenlight comments on Google's +1 feature

    1 Apr 2011

    American Express wins first MIPTV Brand of The Year Award
    American Express wins first MIPTV Brand of The Year Award

    31 Mar 2011

    Global advertisers, fans explore value of social media
    Global advertisers, fans explore value of social media

    28 Mar 2011

    Arnie's baaack... Star-studded line-up for MIPTV 2011
    Arnie's baaack... Star-studded line-up for MIPTV 2011

    24 Mar 2011

    MIPTV: Connected Creativity announces Ventures finalists
    MIPTV: Connected Creativity announces Ventures finalists

    18 Mar 2011

    YouTube, Cannes Lions launch 'Good Work' to match creatives with non-profits
    YouTube, Cannes Lions launch 'Good Work' to match creatives with non-profits

    18 Mar 2011

    adidas launches its biggest-ever marketing campaign
    adidas launches its biggest-ever marketing campaign

    17 Mar 2011

    Don't ask consumers to change their skin, change your deodorant, Mr Marketer.
    Don't ask consumers to change their skin, change your deodorant, Mr Marketer.

    17 Mar 2011

    New event: Connected Creativity at MipTV 2011
    New event: Connected Creativity at MipTV 2011

    14 Mar 2011

    Festival of Media Awards 2011 shortlist announced
    Festival of Media Awards 2011 shortlist announced

    14 Mar 2011

    What's on the minds of agency chief executives?
    What's on the minds of agency chief executives?

    10 Mar 2011

    Show more

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