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The Warc Rankings 2025 Effective 100 reveal the most awarded campaigns and companies for effectiveness
(Image supplied)

Warc Effective 100 ranks world’s most awarded campaigns and companies for effectiveness

Source: © 123rf Ogilvy One’s global CTO Ravi Pal will present a virtual session at Adobe Summit 2025 in Las Vegas from today, Monday, 17 March to Thursday, 20 March on strategies for future-proofing AI and delivering customer-centric growth

Ogilvy One CTO Ravi Pal: Strategies for future-proofing AI and delivering customer-centric growth

Source: © Medianews4u.com Publicis Groupe will acquire Lotame, an independent data, identity and technology solution, says chairman and CEO Publicis Groupe, Arthur Sadoun

Publicis Groupe to acquire Lotame as part of its AI strategy

Source: © BBC The BBC Board has identified serious flaws in the making of the programme Gaza: How To Survive A Warzone

BBC News takes full responsibility for Gaza: How To Survive A Warzone shortcomings

Source: © More About Advertising

WPP’s 2024 preliminary results see shares plunge 16% to a four year low

Source: © 123rf The CMO Council’s inaugural Marketing Vitality Index forecasts waves of vitality, volatility and velocity in 2025

The CMO Council Marketing Vitality Index points to a defining, milestone year ahead

Source: © More About Advertising Ogilvy has made changes to its EMEA and UK teams. Jules Chalkley (left) and André Laurentino (right)

Changes for Ogilvy EMEA and UK on eve of WPP 2024 results

Source: © MSN Seal became a literal seal in this year's Mountian Dew Super Bowl advert

#SuperBowl2025: From one seal to anotherDanette Breitenbach

Source: © 123rf A recent study by Public Desire ranked the most 'online shopping addicted' countries

Top 10 countries most addicted to online shopping | China tops the list, UK and US follow closely

Source: © 9to5 mac Meta has introduced ads to Threads

Ads on Threads | 4 factors marketers should considerSaul Marquez

Source: © 123rf In 2024, 258,000 apps for iOS and Android operating systems were downloaded per minute for all types of publishers, with in-app purchase revenue up 12.5% to $150bn

2024 in-app purchase revenue up to $150bn, but app downloads decrease

Apple the world’s most valuable brand… again

The 2025 Tabbie Awards competition for B2B online and print publications is open (Image supplied)

2025 Tabbie Awards competition open

The One Club’s ADC 104th Annual Awards global jury has been announced. It includes 10 creatives from the Middle East and Africa region (Image by © Bizcommunity)

One Club ADC 104th Annual Awards global jury includes 10 creatives from the Middle East and Africa

Source:

As trust plummets, how can mainstream media rebuild credibility?Anita Varma

Source: © LinkedIn In 2025 AI will transform advertising, signalling a fundamental shift in how advertisers approach digital marketing

AI to transform advertising in fundamental shift in digital marketing in 2025

Source: © The Economic Times President-elect Donald Trump is making a U-turn on banning TikTok in the US

Trump's U-turn on the banning of TikTokDanette Breitenbach

(Image supplied)

Young Ones One Show launches new creative brief Clash Royale

Source: © 123rf LinkedIn has launched its Companies Hub to boost B2B marketing intelligence

LinkedIn boost B2B marketing intelligence with Companies Hub

Source: © 123rf A strategic partnership giving brands new opportunities to connect with audiences through music has been formed by WPP and the Universal Music Group (UMG).

WPP and UMG form partnership connecting audiences through music

Coca-Cola's iconic Holiday Magic advert created by AI leaves fans feeling sick

Source: © 123rf The number of people living alone has grown steadily over the past few decades. Brands have a real opportunity to target this audience

Marketers optimistic as Warc forecasts global ad spend of $1.15tr in 2025

Source: © Cottonbro Studio There is uncertainty for advertisers on TikTok as the platform's future hangs in the balance with Trump’s return to power

Uncertainty for TikTok advertisers with Trump’s return to power

Source: © 123rf Streaming services remain the most subscribed subscription category, with 22% of users signing up for these platforms

ChatGPT the fastest-growing subscription-based service worldwide growing 296%

Source: © 123rf A handbook has been published ahead of the US elections as a resource for newsrooms worldwide to battle fake news

Newsroom blueprint to combat AI and fake news published ahead of US elections

Source: © 123rf According to the research participants the disconnect between CCOs and the executive suite is significantly impacting media relations strategies

Communications and C-Suite disconnect impacts negatively on media

Source: © WPP Despite third-quarter results showing a strong performance from GroupM and WPP's winning of the Amazon media account, the network's expectations for the full year remain unchanged

Strong Q3 performance for WPP; full year expectations remain unchanged

Suhana Gordhan of LoveSong to lead Radio & Audio at The One Show 2025

Suhana Gordhan of LoveSong to lead Radio & Audio at The One Show 2025

Source: © 123rf People are increasingly seeking depth, authenticity, and sensory richness in their experiences, aiming to engage with the world in meaningful ways. this is one of five macro trends identified by the Accenture Life Trends 2025 report

5 global macro trends and consumer insights from the Accenture Song's Life Trends 2025 report

Source: © Avid Following a settlement, the details of which have not been disclosed, Unilever has been dropped from the lawsuit by X

Is Elon Musk winning the legal war or losing the ad battle as Unilever and X settleDanette Breitenbach

Source: © Moonpreneur WPP recently announced a global partnership with Roblox, an immersive gaming and creation platform

WPP and Roblox partnerships unlocks gaming potential

Source: © LIA Saatchi & Saatchi ME, Dubai secured its third Bronze at the LIA. Pictured is its campaign ProtcTasbih for Saudi

Saatchi & Saatchi ME, Dubai adds to its tally at the LIA, MullenLowe Mena, Dubai also awarded

Cybersecurity company Surfshark’s Naked People campaign in London raised awareness about social media security practices and the exploitation of user data (Image supplied)

Surfshark’s Naked People campaign calls out top social media companies for privacy invasions

(Image supplied) Virgin Active's global Leave the cult, Join the club campaign has premiered this September

Virgin Active’s new campaign Leave the cult, Join the club cuts through wellness fiction

Deadlines have been announced. Source: Supplied.

The One Show 2025 unveils new categories and entry deadlines

Source: © VOA News Meta will ban RT, Rossiya Segodnya and other Russian state media networks from its platforms including Facebook, Instagram, WhatsApp and Threads

Meta bans Russia state media across all platforms as “covert influence” operations threaten US electionDanette Breitenbach

Huawei's Watch Fit 3 is a very well packaged and priced fitness wearable

Huawei dominates global wearable marketLindsey Schutters

New leadership announcements as WPP acquires NCA. Ogilvy global CEO Devika Bulchandani and James Murphy CEO Ogilvy Group UK (Image supplied)

New Commercial Arts joins Ogilvy as WPP announces leadership shakeup

Source: © Warc

Showcase your excellence: Enter The Warc Awards 2025

Image supplied. All the Tabbi Awards 2024 winners

Global excellence in B2B journalism: All the 2024 Tabbie Awards winners

Source: © 123rf Ogilvy One’s global CTO Ravi Pal will present a virtual session at Adobe Summit 2025 in Las Vegas from today, Monday, 17 March to Thursday, 20 March on strategies for future-proofing AI and delivering customer-centric growth

Ogilvy One CTO Ravi Pal: Strategies for future-proofing AI and delivering customer-centric growth

17 Mar 2025

Source: © Medianews4u.com Publicis Groupe will acquire Lotame, an independent data, identity and technology solution, says chairman and CEO Publicis Groupe, Arthur Sadoun

Publicis Groupe to acquire Lotame as part of its AI strategy

10 Mar 2025

More news

Google’s 2025 Hustle Academy applications now open

Google’s 2025 Hustle Academy applications now open

12 Mar 2025

Source: © BBC The BBC Board has identified serious flaws in the making of the programme Gaza: How To Survive A Warzone

BBC News takes full responsibility for Gaza: How To Survive A Warzone shortcomings

3 Mar 2025

Source: © More About Advertising

WPP’s 2024 preliminary results see shares plunge 16% to a four year low

27 Feb 2025

The Loeries Young Creatives Showcase is opens for entries. The winners will not only gain bragging rights but will also secure a spot as finalists for the Loeries Young Creatives Award, to be presented at the annual Loerie Awards (Image supplied)

#Loeries2025: Loeries Young Creatives Showcase opens for entries

21 Feb 2025

Source: © 123rf The CMO Council’s inaugural Marketing Vitality Index forecasts waves of vitality, volatility and velocity in 2025

The CMO Council Marketing Vitality Index points to a defining, milestone year ahead

19 Feb 2025

Source: © More About Advertising Ogilvy has made changes to its EMEA and UK teams. Jules Chalkley (left) and André Laurentino (right)

Changes for Ogilvy EMEA and UK on eve of WPP 2024 results

14 Feb 2025

Source: © MSN Seal became a literal seal in this year's Mountian Dew Super Bowl advert

#SuperBowl2025: From one seal to another

Danette Breitenbach 13 Feb 2025

Source: © 123rf A recent study by Public Desire ranked the most 'online shopping addicted' countries

Top 10 countries most addicted to online shopping | China tops the list, UK and US follow closely

10 Feb 2025

Source: © 9to5 mac Meta has introduced ads to Threads

Ads on Threads | 4 factors marketers should consider

Saul Marquez 10 Feb 2025

Ogilvy Africa Network launches Ogilvy One in SSA with Jason Smit as managing partner

Ogilvy Africa Network launches Ogilvy One in SSA with Jason Smit as managing partner

28 Jan 2025

Source: © 123rf In 2024, 258,000 apps for iOS and Android operating systems were downloaded per minute for all types of publishers, with in-app purchase revenue up 12.5% to $150bn

2024 in-app purchase revenue up to $150bn, but app downloads decrease

23 Jan 2025

Apple the world’s most valuable brand… again

22 Jan 2025

The 2025 Tabbie Awards competition for B2B online and print publications is open (Image supplied)

2025 Tabbie Awards competition open

9 Jan 2025

The One Club’s ADC 104th Annual Awards global jury has been announced. It includes 10 creatives from the Middle East and Africa region (Image by © Bizcommunity)

One Club ADC 104th Annual Awards global jury includes 10 creatives from the Middle East and Africa

9 Jan 2025

Source:

As trust plummets, how can mainstream media rebuild credibility?

Anita Varma 6 Jan 2025

Source: © LinkedIn In 2025 AI will transform advertising, signalling a fundamental shift in how advertisers approach digital marketing

AI to transform advertising in fundamental shift in digital marketing in 2025

3 Jan 2025

Source: © The Economic Times President-elect Donald Trump is making a U-turn on banning TikTok in the US

Trump's U-turn on the banning of TikTok

Danette Breitenbach 2 Jan 2025

(Image supplied)

Young Ones One Show launches new creative brief Clash Royale

23 Dec 2024

Source: © 123rf LinkedIn has launched its Companies Hub to boost B2B marketing intelligence

LinkedIn boost B2B marketing intelligence with Companies Hub

20 Dec 2024

Source: © 123rf A strategic partnership giving brands new opportunities to connect with audiences through music has been formed by WPP and the Universal Music Group (UMG).

WPP and UMG form partnership connecting audiences through music

18 Dec 2024

Source: © Showmax MultiChoice SA and Showmax CEO, Marc Jury has resigned

Marc Jury, MultiChoice SA and Showmax CEO, resigns

22 Nov 2024

Coca-Cola's iconic Holiday Magic advert created by AI leaves fans feeling sick

22 Nov 2024

Source: © 123rf The number of people living alone has grown steadily over the past few decades. Brands have a real opportunity to target this audience

Marketers optimistic as Warc forecasts global ad spend of $1.15tr in 2025

13 Nov 2024

Source: © Cottonbro Studio There is uncertainty for advertisers on TikTok as the platform's future hangs in the balance with Trump’s return to power

Uncertainty for TikTok advertisers with Trump’s return to power

8 Nov 2024

Source: © 123rf Streaming services remain the most subscribed subscription category, with 22% of users signing up for these platforms

ChatGPT the fastest-growing subscription-based service worldwide growing 296%

5 Nov 2024

Source: © 123rf A handbook has been published ahead of the US elections as a resource for newsrooms worldwide to battle fake news

Newsroom blueprint to combat AI and fake news published ahead of US elections

4 Nov 2024

Source: © 123rf According to the research participants the disconnect between CCOs and the executive suite is significantly impacting media relations strategies

Communications and C-Suite disconnect impacts negatively on media

25 Oct 2024