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Source: © 123rf As customer journeys become more complex, creating a more personalised two-way interaction with customers is an increasingly important requirement for brands

Messaging the preferred method for customers to interact with brands says research

Source: © LinkedIn Dentsu’s Carat has been appointed to Pernod Ricard's €100m EMEA media planning and buying account

Dentsu’s Carat wins Pernod Ricard's €100m EMEA media planning and buying account

7 Jun 2024

Source: © Cannes Lions the Cannes Lions 2024 has released its first shortlists

#Cannes2024 : Innovation, Glass and Titanium Shortlists released

By Danette Breitenbach 4 Jun 2024

Consumer Confidence Survey: Economy again top global concern

Consumer Confidence Survey: Economy again top global concern

9 Nov 2011

October sees fall in UK's consumer confidence

October sees fall in UK's consumer confidence

7 Nov 2011

'Camo Bear' launches new Nikon Coolpix AW100

'Camo Bear' launches new Nikon Coolpix AW100

4 Nov 2011

Impressing the gaming enthusiasts

Impressing the gaming enthusiasts

3 Nov 2011

D&AD, TASCHEN announce the most sustainable D&AD Annual ever

D&AD, TASCHEN announce the most sustainable D&AD Annual ever

2 Nov 2011

Digital marketers: leverage buying cycle, achieve greater results

Digital marketers: leverage buying cycle, achieve greater results

1 Nov 2011

Young Guns 2011: Greenlight founder listed among 30 most successful entrepreneurs

Young Guns 2011: Greenlight founder listed among 30 most successful entrepreneurs

26 Oct 2011

Final Eurobest jury presidents announced

Final Eurobest jury presidents announced

24 Oct 2011

NZ set to reap millions from RWC final weekend

NZ set to reap millions from RWC final weekend

21 Oct 2011

CMO Council to discuss highlights of 2011 - MMA Forum

CMO Council to discuss highlights of 2011 - MMA Forum

3 Oct 2011

A+E Networks UK honoured at CAP 2011 awards

A+E Networks UK honoured at CAP 2011 awards

26 Sep 2011

WIRED announces agenda

WIRED announces agenda

20 Sep 2011

Mintel partners with VYou to start conversation between analysts and audience

Mintel partners with VYou to start conversation between analysts and audience

13 Sep 2011

Watch this!

13 Sep 2011

Digital marketing specialists must move beyond an isolated approach

Digital marketing specialists must move beyond an isolated approach

9 Sep 2011

Fable 3: Kingmaker

Fable 3: Kingmaker

8 Sep 2011

South Africa on new Virgin group chief marketing officer's radar

South Africa on new Virgin group chief marketing officer's radar

8 Sep 2011

2011 D&AD announces 2011 executive election results

2011 D&AD announces 2011 executive election results

8 Sep 2011

Mobile, video emerge as significant online ad platforms in UK

Mobile, video emerge as significant online ad platforms in UK

5 Sep 2011

A SOSTAC for your PESTLE?

A SOSTAC for your PESTLE?

23 Aug 2011

Newspaper sites across Europe demonstrate growth in the past year

Newspaper sites across Europe demonstrate growth in the past year

19 Aug 2011

4A'S announces 2011 Jay Chiat Awards For Strategic Excellence shortlist

4A'S announces 2011 Jay Chiat Awards For Strategic Excellence shortlist

16 Aug 2011

Nielsen's Women of Tomorrow

Nielsen's Women of Tomorrow

12 Aug 2011

Fit for fashion

Fit for fashion

10 Aug 2011

Marcus John to head MediaCom SPORT

Marcus John to head MediaCom SPORT

8 Aug 2011

Project your imagination

Project your imagination

5 Aug 2011

Keyword research crucial to success of digital campaigns

Keyword research crucial to success of digital campaigns

3 Aug 2011

M&M Awards: SA in shortlist

M&M Awards: SA in shortlist

1 Aug 2011

Retro on the radio

Retro on the radio

26 Jul 2011

Rolodex rolls out campaign

Rolodex rolls out campaign

22 Jul 2011

More news

October sees fall in UK's consumer confidence

October sees fall in UK's consumer confidence

7 Nov 2011

'Camo Bear' launches new Nikon Coolpix AW100

'Camo Bear' launches new Nikon Coolpix AW100

4 Nov 2011

Impressing the gaming enthusiasts

Impressing the gaming enthusiasts

3 Nov 2011

D&AD, TASCHEN announce the most sustainable D&AD Annual ever

D&AD, TASCHEN announce the most sustainable D&AD Annual ever

2 Nov 2011

Digital marketers: leverage buying cycle, achieve greater results

Digital marketers: leverage buying cycle, achieve greater results

1 Nov 2011

Young Guns 2011: Greenlight founder listed among 30 most successful entrepreneurs

Young Guns 2011: Greenlight founder listed among 30 most successful entrepreneurs

26 Oct 2011

Final Eurobest jury presidents announced

Final Eurobest jury presidents announced

24 Oct 2011

NZ set to reap millions from RWC final weekend

NZ set to reap millions from RWC final weekend

21 Oct 2011

CMO Council to discuss highlights of 2011 - MMA Forum

CMO Council to discuss highlights of 2011 - MMA Forum

3 Oct 2011

A+E Networks UK honoured at CAP 2011 awards

A+E Networks UK honoured at CAP 2011 awards

26 Sep 2011

WIRED announces agenda

WIRED announces agenda

20 Sep 2011

Mintel partners with VYou to start conversation between analysts and audience

Mintel partners with VYou to start conversation between analysts and audience

13 Sep 2011

Watch this!

13 Sep 2011

Digital marketing specialists must move beyond an isolated approach

Digital marketing specialists must move beyond an isolated approach

9 Sep 2011

Fable 3: Kingmaker

Fable 3: Kingmaker

8 Sep 2011

South Africa on new Virgin group chief marketing officer's radar

South Africa on new Virgin group chief marketing officer's radar

8 Sep 2011

2011 D&AD announces 2011 executive election results

2011 D&AD announces 2011 executive election results

8 Sep 2011

Mobile, video emerge as significant online ad platforms in UK

Mobile, video emerge as significant online ad platforms in UK

5 Sep 2011

A SOSTAC for your PESTLE?

A SOSTAC for your PESTLE?

23 Aug 2011

Newspaper sites across Europe demonstrate growth in the past year

Newspaper sites across Europe demonstrate growth in the past year

19 Aug 2011

4A'S announces 2011 Jay Chiat Awards For Strategic Excellence shortlist

4A'S announces 2011 Jay Chiat Awards For Strategic Excellence shortlist

16 Aug 2011

Nielsen's Women of Tomorrow

Nielsen's Women of Tomorrow

12 Aug 2011

Fit for fashion

Fit for fashion

10 Aug 2011

Marcus John to head MediaCom SPORT

Marcus John to head MediaCom SPORT

8 Aug 2011

Project your imagination

Project your imagination

5 Aug 2011

Keyword research crucial to success of digital campaigns

Keyword research crucial to success of digital campaigns

3 Aug 2011

M&M Awards: SA in shortlist

M&M Awards: SA in shortlist

1 Aug 2011

Retro on the radio

Retro on the radio

26 Jul 2011

Rolodex rolls out campaign

Rolodex rolls out campaign

22 Jul 2011

[Cannes Lions 2011] Cannes Lions withdraws two Lions won by Moma Propaganda, Brazil

[Cannes Lions 2011] Cannes Lions withdraws two Lions won by Moma Propaganda, Brazil

22 Jul 2011

MMA re-launches Italian local council

MMA re-launches Italian local council

20 Jul 2011

MMA launches Egypt and Middle East Local Council

MMA launches Egypt and Middle East Local Council

20 Jul 2011

Mojiva Inc joins the MMA as a Global Premium Member

Mojiva Inc joins the MMA as a Global Premium Member

20 Jul 2011

M&M: Vote for the best in international advertising

M&M: Vote for the best in international advertising

18 Jul 2011

55% of digital marketers don't know which words gain optimum returns campaign-wise

55% of digital marketers don't know which words gain optimum returns campaign-wise

14 Jul 2011

It's not a phone: The future of mobile marketing

It's not a phone: The future of mobile marketing

12 Jul 2011

Steal me - if you can

Steal me - if you can

11 Jul 2011

MMA publishes brand marketer's guide to mobile web; mobile apps

30 Jun 2011

Don't neglect the Islamic market

Don't neglect the Islamic market

29 Jun 2011

London International Awards: Deadline now 15 July

London International Awards: Deadline now 15 July

29 Jun 2011