The new division has been created as a result of the increasing power of sports with consumers and MediaCom's understanding of the need for clients to skilfully position and market their brand in this space at a global level. MediaCom SPORT will offer four key areas of services: Strategic advice, rights negotiation, rights activation and measurement. John's remit will be to work with MediaCom's global account directors, to manage the relationship with key sporting bodies and to provide clients with first hand access to these opportunities in order to help them meet their ever-more complex marketing challenges.
He will also work closely with the MediaCom Beyond Advertising team and GroupM's Entertainment & Sports Partnerships group to communicate client engagement in sports across all consumer touch points. Prior to joining MediaCom, Marcus spent 10 years at IMG completing his tenure as SVP & managing director, IMG Consulting Asia/Pacific.
