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Source: © 123rf As customer journeys become more complex, creating a more personalised two-way interaction with customers is an increasingly important requirement for brands

Messaging the preferred method for customers to interact with brands says research

Source: © 123rf A CMO study has found that chief marketing officers appear clear, confident, and intentional in where Gen AI integration and application will deliver the best results in marketing process improvement and execution in 2024

A clear and confident shift in marketing technology as CMOs embrace AI

22 May 2024

Source:

UK Ad market resilient in Q2 2023: Online channels drive growth

31 Oct 2023

Europe will remain home of luxury retail

Europe will remain home of luxury retail

Published by Verdict 9 Feb 2011

New generation of TV services begin to close gap on cable

New generation of TV services begin to close gap on cable

Published by Ovum 9 Feb 2011

Evolution of search and its engines - winners, losers, adaptors

Evolution of search and its engines - winners, losers, adaptors

9 Feb 2011

UK consumer confidence drops to lowest level for 22 months

UK consumer confidence drops to lowest level for 22 months

3 Feb 2011

Wealthy are optimistic, but still have concerns

Wealthy are optimistic, but still have concerns

3 Feb 2011

Stalemate on lending: Consumers scale back borrowing; banks keep capital

Stalemate on lending: Consumers scale back borrowing; banks keep capital

31 Jan 2011

Online mobile phone sales reach record high in Europe

Online mobile phone sales reach record high in Europe

28 Jan 2011

Unemployment, inflation worries hit consumer confidence

Unemployment, inflation worries hit consumer confidence

27 Jan 2011

Food shopping goes premium

Food shopping goes premium

Verdict 26 Jan 2011

[2011 trends] Social channels: Opportunities and threats for media industry

[2011 trends] Social channels: Opportunities and threats for media industry

Ovum 26 Jan 2011

A change of a dress for the UK's young women

A change of a dress for the UK's young women

Mintel Oxygen 25 Jan 2011

2010 league tables of PR advisers to global M&A

2010 league tables of PR advisers to global M&A

21 Jan 2011

Consumer interest in diet foods getting slimmer?

Consumer interest in diet foods getting slimmer?

18 Jan 2011

[2011 trends] A time of transformation for the software industry

[2011 trends] A time of transformation for the software industry

17 Jan 2011

UK: No change in consumer confidence

UK: No change in consumer confidence

5 Jan 2011

Crumbs! It's bad news for the bread maker

Crumbs! It's bad news for the bread maker

5 Jan 2011

European CE market ends 2010 with a positive performance

European CE market ends 2010 with a positive performance

4 Jan 2011

Decline in Christmas greetings on the cards for 2010

Decline in Christmas greetings on the cards for 2010

8 Dec 2010

World Magazine Trends 2010-2011 report published

World Magazine Trends 2010-2011 report published

8 Dec 2010

November sees fall in UK consumer confidence

November sees fall in UK consumer confidence

7 Dec 2010

The smartphone market is there to be won

The smartphone market is there to be won

3 Dec 2010

Logistics sector 2030: Africa and Asia to reshuffle the cards?

Logistics sector 2030: Africa and Asia to reshuffle the cards?

30 Nov 2010

Family business owners optimistic, but...

Family business owners optimistic, but...

26 Nov 2010

PwC reports FY2010 global revenues of US$26.6 billion

PwC reports FY2010 global revenues of US$26.6 billion

26 Nov 2010

Bridging Africa's digital divide: an opportunity

Bridging Africa's digital divide: an opportunity

23 Nov 2010

Calling home? You'll probably use social media

Calling home? You'll probably use social media

17 Nov 2010

Beware the dangers of the data explosion

Beware the dangers of the data explosion

15 Nov 2010

US consumers go mobile for holiday shopping

US consumers go mobile for holiday shopping

11 Nov 2010

Google's 'Quick View' - the marketer's friend and foe

Google's 'Quick View' - the marketer's friend and foe

10 Nov 2010

Business process outsourcing market can fight back in 2011

Business process outsourcing market can fight back in 2011

10 Nov 2010

More news

Europe will remain home of luxury retail

Europe will remain home of luxury retail

Published by Verdict 9 Feb 2011

New generation of TV services begin to close gap on cable

New generation of TV services begin to close gap on cable

Published by Ovum 9 Feb 2011

Evolution of search and its engines - winners, losers, adaptors

Evolution of search and its engines - winners, losers, adaptors

9 Feb 2011

UK consumer confidence drops to lowest level for 22 months

UK consumer confidence drops to lowest level for 22 months

3 Feb 2011

Wealthy are optimistic, but still have concerns

Wealthy are optimistic, but still have concerns

3 Feb 2011

Stalemate on lending: Consumers scale back borrowing; banks keep capital

Stalemate on lending: Consumers scale back borrowing; banks keep capital

31 Jan 2011

Online mobile phone sales reach record high in Europe

Online mobile phone sales reach record high in Europe

28 Jan 2011

Unemployment, inflation worries hit consumer confidence

Unemployment, inflation worries hit consumer confidence

27 Jan 2011

Food shopping goes premium

Food shopping goes premium

Verdict 26 Jan 2011

[2011 trends] Social channels: Opportunities and threats for media industry

[2011 trends] Social channels: Opportunities and threats for media industry

Ovum 26 Jan 2011

A change of a dress for the UK's young women

A change of a dress for the UK's young women

Mintel Oxygen 25 Jan 2011

2010 league tables of PR advisers to global M&A

2010 league tables of PR advisers to global M&A

21 Jan 2011

Consumer interest in diet foods getting slimmer?

Consumer interest in diet foods getting slimmer?

18 Jan 2011

[2011 trends] A time of transformation for the software industry

[2011 trends] A time of transformation for the software industry

17 Jan 2011

UK: No change in consumer confidence

UK: No change in consumer confidence

5 Jan 2011

Crumbs! It's bad news for the bread maker

Crumbs! It's bad news for the bread maker

5 Jan 2011

European CE market ends 2010 with a positive performance

European CE market ends 2010 with a positive performance

4 Jan 2011

Decline in Christmas greetings on the cards for 2010

Decline in Christmas greetings on the cards for 2010

8 Dec 2010

World Magazine Trends 2010-2011 report published

World Magazine Trends 2010-2011 report published

8 Dec 2010

November sees fall in UK consumer confidence

November sees fall in UK consumer confidence

7 Dec 2010

The smartphone market is there to be won

The smartphone market is there to be won

3 Dec 2010

Logistics sector 2030: Africa and Asia to reshuffle the cards?

Logistics sector 2030: Africa and Asia to reshuffle the cards?

30 Nov 2010

Family business owners optimistic, but...

Family business owners optimistic, but...

26 Nov 2010

PwC reports FY2010 global revenues of US$26.6 billion

PwC reports FY2010 global revenues of US$26.6 billion

26 Nov 2010

Bridging Africa's digital divide: an opportunity

Bridging Africa's digital divide: an opportunity

23 Nov 2010

Calling home? You'll probably use social media

Calling home? You'll probably use social media

17 Nov 2010

Beware the dangers of the data explosion

Beware the dangers of the data explosion

15 Nov 2010

US consumers go mobile for holiday shopping

US consumers go mobile for holiday shopping

11 Nov 2010

Google's 'Quick View' - the marketer's friend and foe

Google's 'Quick View' - the marketer's friend and foe

10 Nov 2010

Business process outsourcing market can fight back in 2011

Business process outsourcing market can fight back in 2011

10 Nov 2010

Global study: Leading broadcasters present balanced view of international violence

Global study: Leading broadcasters present balanced view of international violence

10 Nov 2010

UK consumers - leading the way at saving money on insurance

UK consumers - leading the way at saving money on insurance

9 Nov 2010

RECMA publishes 2010 digital agency rankings

RECMA publishes 2010 digital agency rankings

8 Nov 2010

Consumer packaged goods trends for 2011

Consumer packaged goods trends for 2011

8 Nov 2010

Law firms in fee fall

Law firms in fee fall

8 Nov 2010

Consumer trends for 2011

Consumer trends for 2011

8 Nov 2010

Watch out!

5 Nov 2010

UK's online display advertising market grows 34%

UK's online display advertising market grows 34%

5 Nov 2010

UK consumers seek financial advice online in September 2010

UK consumers seek financial advice online in September 2010

3 Nov 2010

Holiday habits are gradually returning

Holiday habits are gradually returning

3 Nov 2010