Data from comScore's Ad Metrix services showed that UK internet users received more than 221 billion display ads during the third quarter, marking a 34% increase versus year ago.
| UK Online Display* Advertising Market Overview Q3 2010 vs. Q3 2009 Total UK - Home and Work Locations Source: comScore Ad Metrix | |||
|---|---|---|---|
| Q3 2009 | Q3 2010 | Percent | |
| Change | |||
| Total Display Ad | |||
| Impressions (MM) | 164,734 | 221,113 | 34% |
*Display ads include static and rich media ads; excludes video ads, house ads and very small ads (<2500 pixels in dimension)
"Following the ad recession that occurred from late 2008 through most of 2009, we are now seeing a strong resurgence in the online display ad market," said Mike Read, SVP and managing director, comScore Europe. "A key driver of this growth is the retail sector, which increased over 300% in terms of impressions delivered since last year. In the run up to Christmas with consumers searching for gifts, the growth in online advertising is likely to continue its ascent."
Facebook.com carried more display ad impressions than any other online publisher during Q3 2010 with more than 68 billion display ad impressions, representing 31% market share. Microsoft Sites ranked second with nearly 14 billion impressions (6.2%), followed by eBay with 8.8 billion impressions (4.0%) and Google Sites with 8.2 billion impressions (3.7%).
| Top 10 UK Online Display Ad* Publishers Q3 2010 Total UK - Home and Work Locations Source: comScore Ad Metrix | ||
|---|---|---|
| Total Display Ad Impressions (MM) | Share of Display Ad Impressions | |
| Total Internet | 221,113 | 100.0 |
| Facebook.com | 68,687 | 31.1 |
| Microsoft Sites | 13,692 | 6.2 |
| eBay | 8,800 | 4.0 |
| Google Sites | 8,160 | 3.7 |
| Yahoo! Sites | 7,778 | 3.5 |
| Glam Media | 2,807 | 1.3 |
| Trader Media Group | 2,267 | 1.0 |
| AOL, Inc. | 2,109 | 1.0 |
| Bebo.com | 1,635 | 0.7 |
| Amazon Sites | 1,596 | 0.7 |
*Display ads include static and rich media ads; excludes video ads, house ads and very small ads (<2500 pixels in dimension)
Virgin Group, primarily featuring ads for its media brands, was the top online display advertiser in Q3 2010 with 4.4 billion impressions (2.0% of UK display). Telefonica Europe held the second position with 2.9 billion (1.3%), followed by BSkyB with 2.6 billion (1.2%) and BT Group with 2.3 billion (1.0%).
| Top 10 UK Online Display Advertisers Q3 2010 Total UK - Home and Work Locations Source: comScore Ad Metrix | ||
|---|---|---|
| Total Display Ad Impressions (MM) | Share of Display Ad Impressions | |
| Total Internet | 221,113 | 100.0 |
| Virgin Group Ltd. | 4,367 | 2.0 |
| Telefonica Europe | 2,903 | 1.3 |
| British Sky Broadcasting Group plc | 2,602 | 1.2 |
| BT Group plc | 2,310 | 1.0 |
| Media Ingenuity Ltd. | 1,392 | 0.6 |
| Jackpotjoy Ltd | 1,173 | 0.5 |
| eBay, Inc. | 1,154 | 0.5 |
| Microsoft Corporation | 1,000 | 0.5 |
| TUI Travel PLC | 826 | 0.4 |
| Google Inc. | 814 | 0.4 |
comScore will present a complimentary live webinar showcasing a more detailed analysis of display advertising trends in the UK on Wednesday, 17 November from 11am-12pm GMT. For more information and to register, go to www.comscore.com/displayinsights.
comScore, Inc. (NASDAQ: SCOR) is a global leader in measuring the digital world and the preferred source of digital marketing intelligence.
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