![Cell C has unveiled its bold new brand identity that is a nod to the purpose, To be an ally to those Cell C serves in partnership with design agency Shift (Image supplied)](https://biz-file.com/c/2409/750654-64x64.jpg?2)
Subscribe to daily business and company news across 19 industries
×![TopTV gets nod to screen 'adult' channels](https://biz-file.com/c/1304/130853-208x117.jpg)
![Rod Baker](https://biz-file.com/b/1304/25417-208x117.jpg?2)
MPs adopt POIB report
Rod Baker 24 Apr 2013
![Only publishing good news is not how democracy operates](https://biz-file.com/c/1304/130536-208x117.jpg)
![Marion Scher](https://biz-file.com/b/1402/307013-208x117.jpg?2)
![TopTV a porn... pawn?!](https://biz-file.com/c/1304/130278-208x117.jpg?1)
TopTV a porn... pawn?!
Rod Baker 19 Apr 2013
![A group of Icelanders giddy with excitement as they watch a solar eclipse; the island nation’s small population means that many Icelanders are related, but probably don’t know it.](https://biz-file.com/c/1304/130094-208x117.jpg)
How to be 'appy in Iceland...
Rod Baker 18 Apr 2013
![TopTV cans two channels](https://biz-file.com/c/1304/130139-208x117.jpg)
![Chemory Gunko](https://biz-file.com/b/1310/304880-208x117.jpg?2)
The thing about brand guidelines
Chemory Gunko 17 Apr 2013
![Calling souped up car owners for Top Gear Festival](https://biz-file.com/c/1304/129991-208x117.jpg)
![AMASA 2013/14 Committee announced](https://biz-file.com/c/1304/129977-208x117.jpg)
![New presenter heads up season 8 of Siyayinqoba Beat It!](https://biz-file.com/c/1304/130047-208x117.jpg)
![Times Media strikes deal with Pearsons on BDFM stake sale](https://biz-file.com/c/1304/129779-208x117.jpg)
![Harry Herber](https://biz-file.com/b/1405/186997-208x117.jpg?3)
![Douglas Kruger](https://biz-file.com/b/1706/38812-208x117.jpg?9)
![Stable SAARF 2012 results show few significant audience movements](https://biz-file.com/c/1304/129529-208x117.jpg)
![(Image: GCIS)](https://biz-file.com/c/1304/129431-208x117.jpg)
DA wants Pule investigated
Rod Baker 11 Apr 2013
![Rod Baker](https://biz-file.com/b/1304/25417-208x117.jpg?2)
The Charge of the Fight Brigade
Rod Baker 10 Apr 2013
![Heineken strikes again with UEFA Champions League campaign](https://biz-file.com/c/1304/129323-208x117.jpg)
![Dina Pule... The Democratic Alliance recks she's not interested in her job. (Image: GCIS)](https://biz-file.com/c/1304/129208-208x117.jpg?1)
DA: Dump Dina
Rod Baker 9 Apr 2013
![Euronews boosts SA presence](https://biz-file.com/c/1304/129248-208x117.jpg)
![SADC Media Awards deadline extended](https://biz-file.com/c/1304/129086-208x117.jpg)
![Chris James](https://biz-file.com/b/1305/235559-208x117.jpg?5)
![Get entries in now for Loeries](https://biz-file.com/c/1304/128866-208x117.jpg)
![SABC... Doomed to fail?](https://biz-file.com/c/1304/128833-208x117.jpg)
SABC... Doomed to fail?
Rod Baker 4 Apr 2013
![SABC 3 extends English news time](https://biz-file.com/c/1304/128634-208x117.jpg)
![Rod Baker](https://biz-file.com/b/1304/25417-208x117.jpg?2)
The goofy and the not so goofy
Rod Baker 2 Apr 2013
![Colin Ramparsadh](https://biz-file.com/b/1304/150404-208x117.jpg?3)
![The Loeries: Be the most famous you](https://biz-file.com/c/1303/128387-208x117.jpg)
![Standard Bank Sikuvile Journalism Awards honour 50 finalists](https://biz-file.com/c/1303/128163-208x117.jpg)
More news
![TopTV gets nod to screen 'adult' channels](https://biz-file.com/c/1304/130853-208x117.jpg)
![Rod Baker](https://biz-file.com/b/1304/25417-208x117.jpg?2)
MPs adopt POIB report
Rod Baker 24 Apr 2013
![Only publishing good news is not how democracy operates](https://biz-file.com/c/1304/130536-208x117.jpg)
![Marion Scher](https://biz-file.com/b/1402/307013-208x117.jpg?2)
![TopTV a porn... pawn?!](https://biz-file.com/c/1304/130278-208x117.jpg?1)
TopTV a porn... pawn?!
Rod Baker 19 Apr 2013
![A group of Icelanders giddy with excitement as they watch a solar eclipse; the island nation’s small population means that many Icelanders are related, but probably don’t know it.](https://biz-file.com/c/1304/130094-208x117.jpg)
How to be 'appy in Iceland...
Rod Baker 18 Apr 2013
![TopTV cans two channels](https://biz-file.com/c/1304/130139-208x117.jpg)
![Chemory Gunko](https://biz-file.com/b/1310/304880-208x117.jpg?2)
The thing about brand guidelines
Chemory Gunko 17 Apr 2013
![Calling souped up car owners for Top Gear Festival](https://biz-file.com/c/1304/129991-208x117.jpg)
![AMASA 2013/14 Committee announced](https://biz-file.com/c/1304/129977-208x117.jpg)
![New presenter heads up season 8 of Siyayinqoba Beat It!](https://biz-file.com/c/1304/130047-208x117.jpg)
![Times Media strikes deal with Pearsons on BDFM stake sale](https://biz-file.com/c/1304/129779-208x117.jpg)
![Harry Herber](https://biz-file.com/b/1405/186997-208x117.jpg?3)
![Douglas Kruger](https://biz-file.com/b/1706/38812-208x117.jpg?9)
![Stable SAARF 2012 results show few significant audience movements](https://biz-file.com/c/1304/129529-208x117.jpg)
![(Image: GCIS)](https://biz-file.com/c/1304/129431-208x117.jpg)
DA wants Pule investigated
Rod Baker 11 Apr 2013
![Rod Baker](https://biz-file.com/b/1304/25417-208x117.jpg?2)
The Charge of the Fight Brigade
Rod Baker 10 Apr 2013
![Heineken strikes again with UEFA Champions League campaign](https://biz-file.com/c/1304/129323-208x117.jpg)
![Dina Pule... The Democratic Alliance recks she's not interested in her job. (Image: GCIS)](https://biz-file.com/c/1304/129208-208x117.jpg?1)
DA: Dump Dina
Rod Baker 9 Apr 2013
![Euronews boosts SA presence](https://biz-file.com/c/1304/129248-208x117.jpg)
![SADC Media Awards deadline extended](https://biz-file.com/c/1304/129086-208x117.jpg)
![Chris James](https://biz-file.com/b/1305/235559-208x117.jpg?5)
![Get entries in now for Loeries](https://biz-file.com/c/1304/128866-208x117.jpg)
![SABC... Doomed to fail?](https://biz-file.com/c/1304/128833-208x117.jpg)
SABC... Doomed to fail?
Rod Baker 4 Apr 2013
![SABC 3 extends English news time](https://biz-file.com/c/1304/128634-208x117.jpg)
![Rod Baker](https://biz-file.com/b/1304/25417-208x117.jpg?2)
The goofy and the not so goofy
Rod Baker 2 Apr 2013
![Colin Ramparsadh](https://biz-file.com/b/1304/150404-208x117.jpg?3)
![The Loeries: Be the most famous you](https://biz-file.com/c/1303/128387-208x117.jpg)
![Standard Bank Sikuvile Journalism Awards honour 50 finalists](https://biz-file.com/c/1303/128163-208x117.jpg)
![No record of Green's resignation: Presidency](https://biz-file.com/c/1303/128011-208x117.jpg)
![Proposed porn will tell a story: TopTV CEO](https://biz-file.com/c/1303/127996-208x117.jpg)
![(Image: GCIS)](https://biz-file.com/c/1303/127970-208x117.jpg)
Mud won't stick says Pule
Rod Baker 25 Mar 2013
![Rick Edwards, presenter](https://biz-file.com/c/1303/127818-208x117.jpg)
![New channels, new DStv Family pack offer more choice](https://biz-file.com/c/1303/127824-208x117.jpg)
![SABC: Break it up, says Green](https://biz-file.com/c/1303/127646-208x117.jpg)
SABC: Break it up, says Green
Rod Baker 20 Mar 2013
![Responsible Drinking Media Awards open for entries](https://biz-file.com/c/1303/127674-208x117.jpg)
![SABC soapie: Episode 42...And then there were three... make that two](https://biz-file.com/c/1303/127537-208x117.jpg)
![TopTV porn boycott looms](https://biz-file.com/c/1303/127544-208x117.jpg)
![](/res/img/s.gif)